Funky Buddha Premium Hard Seltzer is a new product line that plays with fresh, vibrant and fruity flavors like lime, mango, grapefruit, guava and blood orange. Each of the flavors is designed to capture the essence of Florida's beaches and tropical climate, all the while sharing a light and refreshing hard seltzer that comes in at just 90 calories and zero grams of sugar.
The Premium Hard Seltzer made by Funky Buddha uses sources of alcohol like cane sugar and blue agave syrup that beome completely fermented in the brewing process. Knowing that the hard seltzer market is a competitive one, Funky Buddha is differentiating itself with high-quality ingredients and especially intriguing flavors like Tropical Mango Guava and Lush Key Lime Cherry.
Image Credit: Funky Buddha
Why This Trend Is Growing
- Premium Flavored Hard Seltzers
- Disruptive innovation opportunity: Create unique and flavorful hard seltzers using high-quality ingredients.
- Zero-sugar Alcoholic Beverages
- Disruptive innovation opportunity: Develop zero-sugar alcoholic beverages to cater to health-conscious consumers.
- Craft Hard Seltzer Industry
- Disruptive innovation opportunity: Establish a niche market by producing small-batch, handcrafted hard seltzers with distinctive flavors.
Industries Being Reshaped
- Alcoholic Beverage
- Disruptive innovation opportunity: Introduce innovative alcoholic beverage options that cater to changing consumer preferences.
- Brewing
- Disruptive innovation opportunity: Explore brewing techniques that allow for the production of unique and flavorful hard seltzers.
- Health and Wellness
- Disruptive innovation opportunity: Tap into the growing health and wellness market by creating zero-sugar alcoholic beverages.
