The Riga Black Balsam Chocolate & Mint Herbal Bitters is Tasty
Michael Hemsworth — November 26, 2020 — Marketing
The Riga Black Balsam Chocolate & Mint herbal bitters is a new libation from the Amber Beverage Group (ABG)-owned brand that is focused on providing consumers with an alternative libation to enjoy this holiday season. The limited-edition offering is positioned as being great for enjoyment in classic or hot cocktails and features a 30% ABV. The product will join the existing Blackcurrant and Cherry varieties in the Riga range for consumers to choose when stocking their bar with high-quality spirits.
Global Brand Director of Riga Black Balsam Māris Kalniņš explained the new Riga Black Balsam Chocolate & Mint herbal bitters further saying, "As Riga Black Balsam represents one of the oldest beverage categories in the world, the way it is consumed has changed: from being enjoyed as a shot, as an aperitif or with coffee through to countless cocktail variations nowadays. By listening to our consumers and following the global trends in beverage development, we have created a bitter with a gentle and refreshing taste, which is provided by the notes of milk chocolate and sweet peppermint.”
Global Brand Director of Riga Black Balsam Māris Kalniņš explained the new Riga Black Balsam Chocolate & Mint herbal bitters further saying, "As Riga Black Balsam represents one of the oldest beverage categories in the world, the way it is consumed has changed: from being enjoyed as a shot, as an aperitif or with coffee through to countless cocktail variations nowadays. By listening to our consumers and following the global trends in beverage development, we have created a bitter with a gentle and refreshing taste, which is provided by the notes of milk chocolate and sweet peppermint.”
3.9
Score
Popularity
Activity
Freshness