The Riga Black Balsam Chocolate & Mint herbal bitters is a new libation from the Amber Beverage Group (ABG)-owned brand that is focused on providing consumers with an alternative libation to enjoy this holiday season. The limited-edition offering is positioned as being great for enjoyment in classic or hot cocktails and features a 30% ABV. The product will join the existing Blackcurrant and Cherry varieties in the Riga range for consumers to choose when stocking their bar with high-quality spirits.
Global Brand Director of Riga Black Balsam Māris Kalniņš explained the new Riga Black Balsam Chocolate & Mint herbal bitters further saying, "As Riga Black Balsam represents one of the oldest beverage categories in the world, the way it is consumed has changed: from being enjoyed as a shot, as an aperitif or with coffee through to countless cocktail variations nowadays. By listening to our consumers and following the global trends in beverage development, we have created a bitter with a gentle and refreshing taste, which is provided by the notes of milk chocolate and sweet peppermint.”
What's Driving This Trend
- Seasonal Herbal Bitters
- Opportunity to innovate and produce limited edition herbal bitters during the holiday season with unique and refreshing flavors.
- Alternative Cocktail Ingredients
- Opportunity to create and promote alternative cocktail ingredients, such as chocolate and mint flavored herbal bitters in classic or hot cocktails.
- Consumer-driven Beverage Development
- Opportunity to listen to consumers and follow global beverage trends in developing new and refreshing herbal bitters for cocktails and other beverages.
Who This Affects Most
- Beverage
- The beverage industry can capitalize on producing and marketing limited edition holiday herbal bitters with unique and refreshing flavors.
- Hospitality
- The hospitality industry can create and promote alternative cocktail ingredients, such as chocolate and mint flavored herbal bitters in classic or hot cocktails during the holiday season.
- Consumer Goods
- The consumer goods industry can develop new and innovative herbal bitters based on consumer demand and global beverage trends for use in cocktails and other beverages.
