COVID-19 vaccinations are taking place en masse in the US, so this new So Good So You promotion is targeted at offering consumers a treat when they get their jab. The promotion will provide consumers who have received the COVID-19 vaccine with a coupon for one of the brand's juice shots free of charge, which can be redeemed at participating retailers. Those who have received a shot can visit www.freejuiceshot.com to get their coupon.
Co-Founder and Board Chair Rita Katona spoke on the So Good So You promotion saying, "This program is a natural fit — we also make shots that promote wellness, so there’s a real connection beyond just the obvious play on words. At So Good So You, we’re all about community. And if the last year has taught us anything, it’s that we’re all interconnected and we need to protect one another for the good of people — and planet. Prioritizing the immune system is in our brand’s DNA: every one of our shots contains one billion CFUs of probiotics, and we’re here to promote not only our immune-boosting approach to health and wellness, but also to help educate everyone that getting your COVID vaccine doesn’t contradict that philosophy. A vaccine takes advantage of your body’s own natural immunity response.”