Emerging brands within esports are prioritizing gamers' health through nutrition
Trend - The rise of "wellness" within esports has put a greater focus on nutrition among gamers. Now, emerging brands are helping players adopt healthier diets and lifestyles with programs and partnerships that focus on nutritional offerings and education within esports.
Insight - Avid gamers spend long hours sitting, and often choose convenient but less healthy foods in order to maintain focus. Additionally, most F&B partners and sponsors tend to be less healthy foods--making little space for nutritional health in the industry. As esports' global reach expands, brands that prioritize players' wellbeing as much as performance are making space for a more culturally inclusive industry.
Insight - Avid gamers spend long hours sitting, and often choose convenient but less healthy foods in order to maintain focus. Additionally, most F&B partners and sponsors tend to be less healthy foods--making little space for nutritional health in the industry. As esports' global reach expands, brands that prioritize players' wellbeing as much as performance are making space for a more culturally inclusive industry.
Workshop Question - In what areas could your brand better prioritize the wellbeing of its customers?
Trend Themes
1. Wellness in Esports - The rise of wellness within esports has put a greater focus on nutrition among gamers, creating opportunities for emerging brands to prioritize players' wellbeing as much as performance.
2. Functional Meal Bars - The launch of CTRL's Meal On-The-Go Bars demonstrates the company's commitment to fueling healthier lifestyle choices, presenting opportunities for other brands to enter the market of convenient and nutritious grab-and-go snacks.
3. Health and Wellness Initiatives - Partnerships between organizations like IESF and FitGMR are introducing mental and physical health activities and workshops for esports athletes, opening opportunities for brands to provide services and products that cater to the holistic wellness needs of gamers.
Industry Implications
1. Esports Nutrition - With the rise in wellness trends, there is a growing demand for innovative nutritional offerings and education within the esports industry.
2. Functional Foods - The growing interest in healthier grab-and-go options creates potential for the development of functional food products that provide both convenience and nutritional value.
3. Holistic Wellness Services - The focus on mental and physical health in the esports industry presents opportunities for the growth of holistic wellness services that cater to the specific needs of esports athletes.
