Category
Lifestyle
Functional Indulgence
Trend cluster
Category
Gaming
Nutrition
Emerging brands within esports are prioritizing gamers' health through nutrition.
4.8
Trend score
Trend
What is the Gaming Nutrition trend?
Gaming Nutrition: The rise of "wellness" within esports has put a greater focus on nutrition among gamers. Now, emerging brands are helping players adopt healthier diets and lifestyles with programs and partnerships that focus on nutritional offerings and education within esports.
Insight
The consumer insight behind the Gaming Nutrition trend
Avid gamers spend long hours sitting, and often choose convenient but less healthy foods in order to maintain focus. Additionally, most F&B partners and sponsors tend to be less healthy foods--making little space for nutritional health in the industry. As esports' global reach expands, brands that prioritize players' wellbeing as much as performance are making space for a more culturally inclusive industry.
Trend themes
Themes within the Gaming Nutrition trend
Three behaviours holding the trend together01
Wellness in Esports
The rise of wellness within esports has put a greater focus on nutrition among gamers, creating opportunities for emerging brands to prioritize players' wellbeing as much as performance.
02
Functional Meal Bars
The launch of CTRL's Meal On-The-Go Bars demonstrates the company's commitment to fueling healthier lifestyle choices, presenting opportunities for other brands to enter the market of convenient and nutritious grab-and-go snacks.
03
Health and Wellness Initiatives
Partnerships between organizations like IESF and FitGMR are introducing mental and physical health activities and workshops for esports athletes, opening opportunities for brands to provide services and products that cater to the holistic wellness needs of gamers.
Industry implications
What the Gaming Nutrition trend means for industry
Where the trend changes the playbookFor
Esports Nutrition
With the rise in wellness trends, there is a growing demand for innovative nutritional offerings and education within the esports industry.
For
Functional Foods
The growing interest in healthier grab-and-go options creates potential for the development of functional food products that provide both convenience and nutritional value.
For
Holistic Wellness Services
The focus on mental and physical health in the esports industry presents opportunities for the growth of holistic wellness services that cater to the specific needs of esports athletes.
Workshop question
In what areas could your brand better prioritize the wellbeing of its customers?
Trend signals
Trend signals for Gaming Nutrition
Trend score 4.8 out of 10, from popularity 72%, activity 53%, freshness 18%.
Popularity72%
Activity53%
Freshness18%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Gaming Nutrition trend
9 featured examples from May 19, 2022 to Dec 23, 2023CategoryLifestyle
Caffeine-Free Gamer Drinks
Sneak Energy's 'Sneak Hydrate' Boosts Energy and Focus Without Caffeine
Beverage companies can capitalize on the growing demand for non-caffeinated energy drinks and functional hydration drinks by producing innovative, health-conscious products for ga…
CategoryLifestyle
Powdered Gaming Supplements
RDCL Debuts a Gamer Hydration Supplement Infused with Nutrients
RDCL's Immunity + Focused Energy supplement represents a potential market disruption in the gaming supplements industry.
CategoryMarketing
Health-Focused Esports Deals
Thorne and Team Liquid Unite to Launch Health Initiatives for Gamers
Thorne's personalized approach to improve the wellness of gamers through health assessments and nutritional supplements.
CategoryLifestyle
Esports Protein Bar Sponsors
Belong Gaming Arenas Launches CTRL Protein Bars at its US Locations
Opportunity for meal replacement companies like CTRL to gain brand exposure and attract new customers through sponsorship deals in the esports industry.
CategoryLifestyle
Grab-and-Go Meal Bars
CTRL's Meal On-The-Go Bars Fuel Healthy Living on the Go
The food and beverage industry can innovate by expanding their product lines to include healthier, more functional snack options for busy consumers.
CategoryLifestyle
Gamer-Focused Health Supplements
VitaGaming Debuts the 'Immune Support' and 'Collagen' Supplements
The supplement industry should consider developing new products targeting gamers, with the design of improving brain health, focus, concentration, and energy, as well as immunity…
CategoryLifestyle
Esports Nutrition Partnerships
'Version1' Announced Undeniably Dairy as its Official Food Partner
Esports organizations are partnering with food and beverage companies to promote nutrition and healthy lifestyles among players and fans.
CategoryTech
Health-Focused Esports Initatives
IESF Partners with FitGMR for the World Esports Championships
Esports organizations can develop unique programs and initiatives that promote physical and mental health awareness among esports athletes, creating a healthier and more sustainab…
CategoryLifestyle
Sci-Fi Gamer Energy Supplements
G Fuel x Rebel Moon Imperium Tonic Celebrates the New Film
The G Fuel x Rebel Moon Imperium Tonic dietary supplement targets the gaming community, providing them with a performance-enhancing option.
