Category
Lifestyle
Assisted Choices
Trend cluster
Category
Home
Peel
Medical-grade chemical peels are being adapted to treatments safe for home use.
5.3
Trend score
Trend
What is the Home Peel trend?
Home Peel: Skincare brands are creating over-the-counter chemical peels for private home treatment. These are rinse-free, prescriptionless treatments that focus on convenience and accessibility. Body peels have been shown to be more effective at reducing blemishes and acne than traditional serums.
Insight
The consumer insight behind the Home Peel trend
One of the impacts of the prevalence of social media in modern lifestyles is the desire for consumers to maximize their appearance, from fashion to skin health. These beauty-conscious consumers prioritize convenience when seeking out cosmetics and skincare treatments, leading to a clear preference for OTC solutions over prescription-based alternatives. Skincare brands that offer at-home products with results equal-to medical-grade solutions can effectively draw the attention of these consumers.
Trend themes
Themes within the Home Peel trend
Three behaviours holding the trend together01
At-Home Skincare
The trend of at-home skincare solutions has led to the creation of over-the-counter chemical peels for private home treatment.
02
Targeted Body Skincare
Consumers are extending their skincare routines beyond the face, leading to a demand for whole-body skincare products that address specific skin concerns.
03
Convenience and Accessibility
Consumers prioritize convenience when seeking out cosmetics and skincare treatments, leading to a clear preference for over-the-counter solutions that offer medical-grade results.
Industry implications
What the Home Peel trend means for industry
Where the trend changes the playbookFor
Skincare
Skincare brands are adapting medical-grade chemical peels into over-the-counter, at-home treatments to cater to the demand for convenience and accessibility.
For
Beauty
The beauty industry benefits from the trend of at-home chemical peels, as consumers seek out effective, yet convenient skincare solutions for their skin concerns.
For
Cosmetics
The cosmetics industry can tap into the trend of at-home skincare by offering targeted body skincare products that address specific concerns, such as ingrown hairs and keratosis pilaris.
Workshop question
How could your brand adapt its products or services with convenience and accessibility in mind?
Trend signals
Trend signals for Home Peel
Trend score 5.3 out of 10, from popularity 77%, activity 63%, freshness 21%.
Popularity77%
Activity63%
Freshness21%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Home Peel trend
4 featured examples from Sep 26, 2023 to Feb 15, 2024CategoryFashion
Medical-Grade At-Home Peels
Skin Obsession's Glycolic Acid Peels are Designed for Private Home Use
Skin Obsession's medical-grade peels are disrupting the skincare industry with their at-home use and customizable effectiveness.
CategoryLifestyle
Wipe-On Chemical Peels
Alpha Beta's Exfoliating Treatment Uses a Towel to Apply a Body Peel
The skincare industry can leverage the textured towel trend and alpha-beta hydroxy acid blends to develop innovative products that cater to diverse skin concerns.
CategoryFashion
Leave-On Body Peels
The Body Peel by Nécessaire is a 12% Acid Peel with 10% AHA, 1% BHA & 1% PHA
The skincare industry can expand its product offerings to include whole-body skincare solutions that target skin concerns beyond just the face, catering to the growing demand from…
CategoryLifestyle
At-Home Chemical Peels
The TCA Body Peel is an At-Home Solution for Dry and Blemished Skin
The beauty and skincare industry is being disrupted by the introduction of at-home chemical peels like the TCA Body Peel that offer accessible and effective skincare solutions.
