Optimum Retailing Launched Realgram AI at NRF 2025
Laura McQuarrie — January 13, 2025 — Tech
References: optimumretailing & businesswire
At NRF 2025, in-store intelligence and merchandise management platform Optimum Retailing launched Realgram AI, the industry's first AI-driven, store-specific planogram tool to support the future of virtual merchandising.
Realgram AI is a virtual merchandising platform that automatically generates store-specific planograms with a click using real-time inventory and business goals. This innovation was specifically created to address one of the largest challenges retail stores face—managing in-store merchandising at the inventory level at scale.
Realgram AI makes it possible for virtual merchandisers to generate custom planograms in minutes by leveraging generative artificial intelligence. And with ORKA (Optimum Retailing Knowledge Assistant,) a generative AI chatbot, users can access insights on demand. With its ease of use and features, this platform has the potential to redefine how retail stores operate and profit, all while working toward their sustainability goals and other objectives.
Image Credit: Kenny Eliason, Unsplash
Realgram AI is a virtual merchandising platform that automatically generates store-specific planograms with a click using real-time inventory and business goals. This innovation was specifically created to address one of the largest challenges retail stores face—managing in-store merchandising at the inventory level at scale.
Realgram AI makes it possible for virtual merchandisers to generate custom planograms in minutes by leveraging generative artificial intelligence. And with ORKA (Optimum Retailing Knowledge Assistant,) a generative AI chatbot, users can access insights on demand. With its ease of use and features, this platform has the potential to redefine how retail stores operate and profit, all while working toward their sustainability goals and other objectives.
Image Credit: Kenny Eliason, Unsplash
Trend Themes
1. AI-driven Virtual Merchandising - Realgram AI's entry into the retail industry signifies a shift toward automating and personalizing in-store layouts with generative AI technology.
2. Store-specific Planogram Automation - The emergence of tools like Realgram AI offers the capability to tailor inventories and displays, enhancing efficiency and alignment with real-time demands.
3. Chatbot-enhanced Retail Intelligence - ORKA's capabilities underscore a growing trend where AI chatbots provide instantaneous insights, transforming decision-making processes in retail environments.
Industry Implications
1. Retail Technology - The introduction of AI-driven tools like Realgram AI is revolutionizing how technology serves the retail sector, offering new levels of operational efficiency.
2. Artificial Intelligence - Generative AI models are rapidly becoming a cornerstone in the development of innovative solutions for traditional retail challenges.
3. Inventory Management - With advancements such as store-specific planograms, the inventory management industry sees the potential for more dynamic and responsive systems.
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