Category
Lifestyle
Assisted Choices
Trend cluster
Category
Plant
Lubricant
Sexual wellness brands adapt their lubricating products to be plant-based.
3.5
Trend score
Trend
What is the Plant Lubricant trend?
Plant Lubricant: Intimacy brands are launching lubricating products formulated using ingredients derived from plants rather than animal products or synthetic chemicals. Adapting an eco-friendly approach to health, these lubricants provide a smooth and slippery texture to enhance comfort during sexual activities.
Insight
The consumer insight behind the Plant Lubricant trend
With the rise in the availability of sustainable products, environmentally conscious consumers often desire products that enable them to make comprehensive lifestyle changes. By extending this to niche industries like sexual health, consumers can make small yet meaningful shifts in their purchasing decisions to positively impact the sustainability movement. Businesses that cater to the demand for niche plant-based products can attract consumers who value sustainable consumption across all areas.
Trend themes
Themes within the Plant Lubricant trend
Three behaviours holding the trend together01
Eco-Friendly Sexual Wellness
A shift toward plant-based lubricants showcases the growing consumer demand for sustainable intimacy products.
02
Functional Wellness in Personal Care
The inclusion of adaptogenic and aphrodisiac ingredients in lubricants highlights a trend toward multi-functional personal care products.
03
Hypoallergenic and Sensitive Skin Products
Innovations in hypoallergenic, pH-balanced lubricants cater to consumers with sensitive skin needs.
Industry implications
What the Plant Lubricant trend means for industry
Where the trend changes the playbookFor
Sexual Wellness
Innovative lubricants address the evolving desires for natural and functional intimate products in the sexual wellness sector.
For
Organic and Natural Skincare
The demand for plant-based and hypoallergenic products intersects with the broader organic and natural skincare industry.
For
Adaptogenic Health Supplements
There is significant crossover between adaptogen-enriched intimate products and the adaptogenic health supplement market.
Workshop question
How can your brand appeal to consumers in search of natural wellness solutions?
Trend signals
Trend signals for Plant Lubricant
Trend score 3.5 out of 10, from popularity 47%, activity 36%, freshness 22%.
Popularity47%
Activity36%
Freshness22%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Plant Lubricant trend
4 featured examples from Sep 20, 2023 to Mar 19, 2024CategoryFashion
Euphoric Intimate Oils
Mood Maker by Playground is Full of Adaptogenic Ingredients
Explore the sexual wellness industry for opportunities to introduce natural, plant-powered products that redefine intimate care.
CategoryFashion
Plant-Based pH-Balanced Lubes
The Ombré Men Lubricant is Hypoallergenic and Fragrance-Free
The personal care industry can capitalize on the trend of plant-based, pH-balanced lubricants by developing a range of intimate care products that cater to the growing demand for…
CategoryLifestyle
Adaptogenic Personal Lubricants
Astroglide Lube Plus Libido Features Ashwagandha & Menthol
Functional personal care products infused with adaptogenic ingredients cater to consumers seeking holistic wellness.
CategoryNaughty
Natural Personal Lubricants
Good Clean Love Boasts the Almost Naked Bundle
The Almost Naked Bundle by Good Clean Love taps into the organic personal care industry, catering to consumers who prioritize natural and safe ingredients.
