Astroglide Lube Plus Libido is a water-based personal lubricant that features a unique formula enhanced with plant-based aphrodisiacs and adaptogens, including ashwagandha, watermelon extract and menthol.
Catering to consumers seeking daily doses of holistic wellness in their routines, brands are infusing personal care products with functional and adaptogenic ingredients. Now, purposeful ingredients are being added to personal lubricants as companies recognize the demand for intimate products that promote not only comfort but also well-being, offering a novel approach to self-care in the bedroom. "In a time where consumers want more and more from the products they purchase, we found that there's an unmet need and desire for lube that goes beyond just lubrication," said Lisa O'Carroll, BioFilm President.
Why This Trend Is Growing
- Functional Personal Care Products
- Brands are infusing personal care products with functional and adaptogenic ingredients to cater to consumers seeking holistic wellness.
- Adaptogens in Personal Lubricants
- Purposeful ingredients, including ashwagandha and watermelon extract, are being added to personal lubricants.
- Intimate Products for Well-being
- Companies recognize the demand for intimate products that promote comfort and well-being, offering a novel approach to self-care in the bedroom.
Industries Being Reshaped
- Personal Care Products
- Functional personal care products infused with adaptogenic ingredients cater to consumers seeking holistic wellness.
- Intimate Products
- Companies are innovating in the intimate products industry by adding purposeful ingredients such as ashwagandha and watermelon extract to personal lubricants.
- Wellness and Self-care
- Intimate products that promote comfort and well-being offer disruptive innovation opportunities in the wellness and self-care industry.
