Dunkin's Tiny Home Installation Can Be Rented on AirBnB
Justin Lam — October 18, 2018 — Marketing
References: news.dunkindonuts & eater
Taking its slogan to heart, Dunkin' -- formerly Dunkin' Donuts -- is now offering a tiny home installation available for rent on Airbnb for just $10 per night. Known officially as "The Home That Runs on Dunkin’,” this 25-square-foot home was designed by David Latimer, or New Frontier Tiny Homes, and features interior design touches from actress Olivia Wilde. The tiny home installation was first displayed in New York but is now set in Nahant, Massachusetts and offers guests a view of the Atlantic ocean and the Boston skyline.
Guests at the tiny house installation will be able to take advantage of the efficiently designed space, which comes complete with a loft bed, Jacuzzi tub, cedar deck, and strategically placed bags of Dunkin' coffee beans. The house itself runs on a biofuel blend of 80 percent coffee oil extracted by Blue Marble Energy.
Guests at the tiny house installation will be able to take advantage of the efficiently designed space, which comes complete with a loft bed, Jacuzzi tub, cedar deck, and strategically placed bags of Dunkin' coffee beans. The house itself runs on a biofuel blend of 80 percent coffee oil extracted by Blue Marble Energy.
Trend Themes
1. Tiny Home Rentals - Disruptive innovation opportunity: Develop more affordable and sustainable tiny home rentals for eco-conscious travelers.
2. Biofuel Blends - Disruptive innovation opportunity: Explore the use of alternative biofuels, such as coffee oil, in various industries like transportation and energy.
3. Branded Experiences - Disruptive innovation opportunity: Collaborate with celebrities and brands to create unique and immersive experiences, like actress Olivia Wilde's involvement in the tiny home's interior design.
Industry Implications
1. Hospitality - Disruptive innovation opportunity: Incorporate tiny home rentals into existing hotel and resort offerings to cater to the growing demand for unique and sustainable accommodation options.
2. Renewable Energy - Disruptive innovation opportunity: Further explore and develop biofuel blends, like coffee oil, for use in various energy sectors to reduce dependence on traditional fossil fuels.
3. Interior Design - Disruptive innovation opportunity: Partner with celebrities and influencers to create exclusive product lines and branded designs that resonate with consumers seeking personalized and unique home decor.
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