UNIFORME Challenges Consumers with the Be Prepared Collection
References: uniforme-paris & hypebeast
Parisian fashion brand UNIFORME introduces its collection for the Spring/Summer 2021 season entitled 'Be Prepared.' The idea behind the new range is to shine a spotlight on the uncertain circumstances that the world faced during this year. The fashion brand asks consumers to pause and reflect on everything in their lives, with influence from scouts as well.
The development of the seasonal range celebrates "scout's companionship, solidarity, and respect for nature," which is something that the label believes the world needs more of in modern times. The collection is entirely constructed from deadstock fabric and repurposed garments for sustainable values. Along with the capsule, the brand also launches an editorial video entitled 'Not all those who wander are lost," where the designers talk about their childhood and unveil the seasonal collection.
Image Credit: UNIFORME
The development of the seasonal range celebrates "scout's companionship, solidarity, and respect for nature," which is something that the label believes the world needs more of in modern times. The collection is entirely constructed from deadstock fabric and repurposed garments for sustainable values. Along with the capsule, the brand also launches an editorial video entitled 'Not all those who wander are lost," where the designers talk about their childhood and unveil the seasonal collection.
Image Credit: UNIFORME
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