UNIFORME Challenges Consumers with the Be Prepared Collection
References: uniforme-paris & hypebeast
Parisian fashion brand UNIFORME introduces its collection for the Spring/Summer 2021 season entitled 'Be Prepared.' The idea behind the new range is to shine a spotlight on the uncertain circumstances that the world faced during this year. The fashion brand asks consumers to pause and reflect on everything in their lives, with influence from scouts as well.
The development of the seasonal range celebrates "scout's companionship, solidarity, and respect for nature," which is something that the label believes the world needs more of in modern times. The collection is entirely constructed from deadstock fabric and repurposed garments for sustainable values. Along with the capsule, the brand also launches an editorial video entitled 'Not all those who wander are lost," where the designers talk about their childhood and unveil the seasonal collection.
Image Credit: UNIFORME
The development of the seasonal range celebrates "scout's companionship, solidarity, and respect for nature," which is something that the label believes the world needs more of in modern times. The collection is entirely constructed from deadstock fabric and repurposed garments for sustainable values. Along with the capsule, the brand also launches an editorial video entitled 'Not all those who wander are lost," where the designers talk about their childhood and unveil the seasonal collection.
Image Credit: UNIFORME
Trend Themes
1. Sustainable Fashion - Fashion brands should explore the use of deadstock fabric and repurposed garments to promote sustainability.
2. Reflective Design - Designers can incorporate reflective themes to encourage consumers to reflect on their lives and the world around them.
3. Nostalgic Inspiration - Designers can draw inspiration from childhood memories and nostalgia for their collections.
Industry Implications
1. Fashion - Fashion brands can promote environmentally friendly practices while incorporating reflective and nostalgic themes in their designs.
2. Film and Video Production - Production companies can create promotional videos that showcase the story and inspiration behind a fashion brand's collection.
3. Textile Recycling and Repurposing - Companies can explore the recycling and repurposing of textiles to create sustainable fashion options.
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