What is the trend of craft soda?

The rebranding of Mountain Dew highlights the continued growth of craft soda offerings.

What is the trend of indie aesthetic?

The Mtn Dew Black Label highlights the growing trend of indie aesthetics in food and beverages.

What is the trend of natural flavors?

The use of natural and herbal flavors in Mtn Dew's rebranding highlights the continued push towards healthier food and drink options.

What are the implications for the beverage manufacturing industry?

Beverage manufacturers can look at crafting soda and infusing natural ingredients into their products to stay ahead of market trends.

What are the implications for the higher education industry?

The adoption of Mtn Dew Black Label by over 600 post-secondary school campuses highlights the potential for beverage companies to target this market with unique and trendy offerings.

What are the implications for the packaging design industry?

Food and beverage companies could look at packaging design to incorporate more artistic and unique designs to appeal to the growing trend of indie aesthetics.

Craft Soda Rebranding : soda rebranding

Craft Soda Rebranding

Tropically Flavored Citrus Sodas Image 1

The Mountain Dew's New Black Label Pop is Geared Towards Students

M — September 25, 2015 — Lifestyle

References: mountaindew & brandeating

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Mountain Dew has launched an all-new soda rebranding with its latest product, Mtn Drew Black Label that is geared to college students with a stylish indie aesthetic. The new soda is set to have a craft design that is allegedly a deeper-flavored version of the popular original.

The Mtn Dew Black Label soda offers several differences to the brand's original brew including a berry flavor. The new drink is infused with herbal dark bitters and cane sugar with a more natural and aromatic taste. The beverage is served in a tall black can that might remind some of a craft beer, with edgy artistic calligraphy labelling featuring an shortened acronym of the brand name. The new drink will be sold at over 600 post-secondary school campuses for the 2016 season.

Trend Themes

Craft Soda — The rebranding of Mountain Dew highlights the continued growth of craft soda offerings.
Indie Aesthetic — The Mtn Dew Black Label highlights the growing trend of indie aesthetics in food and beverages.
Natural Flavors — The use of natural and herbal flavors in Mtn Dew's rebranding highlights the continued push towards healthier food and drink options.

Industry Implications

Beverage Manufacturing — Beverage manufacturers can look at crafting soda and infusing natural ingredients into their products to stay ahead of market trends.
Higher Education — The adoption of Mtn Dew Black Label by over 600 post-secondary school campuses highlights the potential for beverage companies to target this market with unique and trendy offerings.
Packaging Design — Food and beverage companies could look at packaging design to incorporate more artistic and unique designs to appeal to the growing trend of indie aesthetics.

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