Mountain Dew has launched an all-new soda rebranding with its latest product, Mtn Drew Black Label that is geared to college students with a stylish indie aesthetic. The new soda is set to have a craft design that is allegedly a deeper-flavored version of the popular original.
The Mtn Dew Black Label soda offers several differences to the brand's original brew including a berry flavor. The new drink is infused with herbal dark bitters and cane sugar with a more natural and aromatic taste. The beverage is served in a tall black can that might remind some of a craft beer, with edgy artistic calligraphy labelling featuring an shortened acronym of the brand name. The new drink will be sold at over 600 post-secondary school campuses for the 2016 season.