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Essential Oil-Infused Poultry Feeds

Nutrena Naturewise Shares the Benefits of Aromatherapy

— October 6, 2021 — Lifestyle
Nutrena Naturewise poultry feed is not only nutritious for chickens, it's optimized for wellness and happiness thanks to the use of essential oils. Thanks to the use of natural essential oils, the chicken feed helps to improve egg weight, size and production, as well as offer enhanced palatability. As part of a multi-week study of nine backyard flocks, owners documented that pleasant aromatic experiences helped hens lay better quality eggs with improved appearances, furthermore, chickens appeared more energized and content.

The formulas also boast prebiotics, probiotics and yeast culture to support healthy digestion, as well as vitamins, plant extracts and a proprietary ingredient mix to bolster the immune system. A pleasant aroma experience is to be had by both chickens and their owners when opening the bag of feed.
Trend Themes
1. Essential Oil-infused Animal Feeds - Opportunity for companies to incorporate essential oils in animal feed to boost wellness and productivity.
2. Aromatherapy for Livestock - The use of natural fragrances to enhance animal welfare presents disruptive innovation opportunities for animal care businesses.
3. Natural Supplements in Animal Feed - The incorporation of prebiotics, probiotics, and natural ingredients in animal feed creates opportunities to differentiate products and improve animal health.
Industry Implications
1. Animal Feed - Companies in the animal feed industry can incorporate essential oils in their products to differentiate and improve animal health.
2. Agriculture - The use of natural supplements and fragrances in livestock feed presents opportunities for the agriculture industry to improve animal welfare and productivity.
3. Animal Care - Opportunities exist for animal care businesses to use natural fragrances and supplements in their products to improve animal welfare and create new revenue streams.
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