Drybar's Founders are Introducing a New Massage Concept Called 'Squeeze'
Laura McQuarrie — November 7, 2018 — Lifestyle
References: squeezemassage & fastcompany
Drybar revolutionized the blowout industry and now its founders are looking to do the same for the massage industry with a new chain by the name of 'Squeeze.'
Self-care is not seen as a luxury by Millennials, but a priority. As such, many innovative self-care products and services have been launched over the past few years—yet the massage industry has remained largely unchanged. While there are on-demand apps that help consumers book a same-day at-home or in-office appointment, this is usually the extent that technology assists in the experience.
Squeeze plans to set itself apart with an app that's comparable to Uber or Postmates that will let users conveniently share payments and tips, as well as specify the part of the body that they would like to focus the session on. The first Squeeze location is set to open in early 2019 in Los Angeles.
Image Credit: Heitler Houstoun Architects
Self-care is not seen as a luxury by Millennials, but a priority. As such, many innovative self-care products and services have been launched over the past few years—yet the massage industry has remained largely unchanged. While there are on-demand apps that help consumers book a same-day at-home or in-office appointment, this is usually the extent that technology assists in the experience.
Squeeze plans to set itself apart with an app that's comparable to Uber or Postmates that will let users conveniently share payments and tips, as well as specify the part of the body that they would like to focus the session on. The first Squeeze location is set to open in early 2019 in Los Angeles.
Image Credit: Heitler Houstoun Architects
Trend Themes
1. Tech-enhanced Massage Services - Squeeze plans to leverage technology to provide a seamless user experience, allowing users to share payments and specify massage preferences through an app.
2. Personalized Self-care Experiences - Millennials prioritize self-care and Squeeze aims to cater to this by offering personalized massages that focus on specific areas of the body.
3. Disruptive Innovations in the Massage Industry - Squeeze's introduction of a tech-driven massage chain could disrupt the traditional massage industry and usher in a new era of convenience and customization.
Industry Implications
1. Health and Wellness - Squeeze's concept could disrupt the traditional massage industry and revolutionize the way people approach wellness and self-care.
2. Beauty and Spa - Squeeze's personalized and tech-enhanced massage services have the potential to redefine the beauty and spa industry by offering unique and convenient experiences.
3. Mobile App Development - The launch of Squeeze's app, comparable to Uber or Postmates, presents opportunities for developers to create innovative solutions that improve the user experience of massage services.
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