The realm of cosmetics has been entirely revamped. Breakthroughs in lipstick, concealer, mascara and foundation have revolutionized the way women apply their daily dose of makeup, as well as how they perceive the brands they follow. Marketing campaigns have launched products that boast long-lasting color, waterproof technology and a lightweight, natural look, all of which have been well-received by a dedicated clientele base. The Makeup Trend Report tracks these beauty care advancements with over 300 PRO Trends and 3,091 examples of up-and-coming posh creations.
A standard approach to female branding is no longer sufficient. Shows like Extreme Makeover have made large audiences privy to the power of makeup, as well as to some of the industry’s most groundbreaking approaches. This societal focus upon feminine allure has changed up the game, making way for the release of organic powders and natural mineral-based creams. Members of the beauty industry will benefit from the Makeup Trend Report’s examination of these developments, especially where the spa, aesthetic and fashion sectors are concerned.