Australia’s CADA network runs a four-hour daily show called Workdays hosted by Thy, created with ElevenLabs’ AI voice technology. The voice of Thy was created from an ARN Media employee who works in finance and consented for her voice to be used, and within an hour of uploading voice samples, a synthetic version was created.
From 11AM to 3PM, listeners can tune into Workdays Monday to Friday to hear Thy, as well as a selection of hip-hop, R&B, pop, dance and old-school throwback tracks.
This implementation is just one piece of a larger move from ARN Media—one of Australia’s largest networks—to test the potential of artificial intelligence for unlocking new forms of creative expression.
Why This Trend Is Growing
- AI-driven Content Creation
- Innovations in AI-voiced radio hosts exemplify the potential for AI to transform content delivery by blending synthetic voices with human-like expressions.
- Synthetic Voice Personalization
- The ability to create personalized synthetic voices within an hour opens new avenues for customization and user engagement in audio media.
- Creative Automation in Media
- Utilizing AI to generate creative expressions in media showcases how technology is reshaping traditional broadcasting formats.
Industries Being Reshaped
- Broadcasting
- AI-voiced radio shows are revolutionizing the broadcasting industry by introducing flexible and scalable content creation processes.
- Artificial Intelligence
- The AI sector is finding new applications in media through technologies that generate realistic human voices, enhancing user interaction.
- Music and Entertainment
- Integrating AI in music and entertainment allows for novel audio experiences and diversifies the ways audiences engage with content.
