Narrative Pack

Brands employ storytelling in design to enhance engagement with products

Implications - Brands are using art, tech and design to tell stories in the packaging of their products, offering a highly distinct form of visual narrative engagement. This shift increases the likelihood that the products are channeled through social media, and adds a level of consumer engagement that elevates the products themselves – despite a lack of change in function.

Workshop Question - How can your brand employ better storytelling within its products/services?
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
53,069 Total Clicks
Sep 16 - Jan 18
This Year and Warm
Art & DesignMarketing
Featured Examples
Storytelling Lipstick Packaging - Sephora's #LipStories Explores Themes Like Nostalgia and Memories
SCORE 8.3
This Year and Hot 2,297 Clicks Pub: Dec 12, 17
Storytelling Lipstick Packaging
Sephora's #LipStories Explores Themes Like Nostalgia and Memories
Sephora will soon be introducing an all-new 40-piece collection of lip shades called #LipStories. The products are offered in either cream, matte or metallic finishes, which can easily be... [More]
Storytelling Seasoning Packaging - The 'BooM' Salt and Sugar Packaging Creates a Narrative
SCORE 6.8
Warm 4,030 Clicks Pub: Sep 20, 16
Storytelling Seasoning Packaging
The 'BooM' Salt and Sugar Packaging Creates a Narrative
Designed by Beatric Bellassi, the ‘BooM’ salt and sugar packaging utilizes the characteristics of the product to tell a story through the design of the pack. Each pouch of sugar or salt... [More]
Narrative Mooncake Packaging - This Branding Reflects the Culturally Based History of Its Contents
SCORE 6.3
Warm 1,467 Clicks Pub: Sep 15, 16
Narrative Mooncake Packaging
This Branding Reflects the Culturally Based History of Its Contents
Mooncakes are a delicacy that are eaten during the ‘Mid-Autumn Festival’ that is celebrated in Asian countries including China, Vietnam and Korea. The ‘Media Ventures Vietnam... [More]
Art-Focused Coffee Branding - This Archer Farms' Coffee Comes with Dozens of Artistic Embellishments
SCORE 5
Average 1,994 Clicks Pub: Sep 26, 16
Art-Focused Coffee Branding
This Archer Farms' Coffee Comes with Dozens of Artistic Embellishments
These Archer Farms coffees offer a collection of artistically branded packages. The coffee itself is offered in simple dark, medium or light roasts but it is its packaging that sets it apart. The... [More]
Warrior-Inspired Supplements - Wild Health Warriors Makes Chinese-Inspired Supplements for Health
SCORE 4.7
Average 1,167 Clicks Pub: Dec 28, 16
Warrior-Inspired Supplements
Wild Health Warriors Makes Chinese-Inspired Supplements for Health
Wild Health Warriors is the name of a new producer of supplements for health that takes cues from Chinese practices. Its product range covers a variety of aids for boosting the immunity system,... [More]
Thai Heritage Snack Branding - The Pleonta Pansib Snack Pouch Packaging Highlights Thai History
SCORE 3.4
Mild 1,106 Clicks Pub: May 29, 17
Thai Heritage Snack Branding
The Pleonta Pansib Snack Pouch Packaging Highlights Thai History
The Pleonta Pansib snack pouch packaging puts a distinct focus on Thai heritage in order to merge the traditions of the past and the design elements of the present. The branding for the Pleonta... [More]
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