Innovations relieve both expected and unexpected consequences of illness
Trend - While short and long-term illnesses often come with expected consequences such as grief and lifestyle interruptions, initiatives in the medical field are focusing on alleviating some of the less anticipated consequences of being hospitalized – focusing on enhanced accessibility, emphasizing routine, and predictive care.
Insight - As access to universal healthcare continues to be a struggle, particularly in North America, consumers are seeking out services and solutions that provide a more all-encompassing approach. Thus any added support and alleviation of stresses or anxiety associated with healthcare visits helps ease the burden on both patient and provider.
Insight - As access to universal healthcare continues to be a struggle, particularly in North America, consumers are seeking out services and solutions that provide a more all-encompassing approach. Thus any added support and alleviation of stresses or anxiety associated with healthcare visits helps ease the burden on both patient and provider.
Workshop Question - What are some of the less anticipated problems that your brand or its customers face? How can your brand relieve these problems with comprehensive solutions?
Trend Themes
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Enhanced Medical Accessibility — Initiatives in the medical field are focusing on enhanced accessibility, emphasizing routine, and predictive care, as access to universal healthcare continues to be a struggle.
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Remote and Predictive Medical Assistance — Growing demand for remote and predictive medical assistance has led to the development of predictive smart diapers, AccendoWave, and robotic cancer companion ducks.
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Collaborative Health Care Solutions — Collaborations like Lyft and Circulation are offering streamlined travel experience to patients, showcasing the need for cross-industry partnerships in healthcare.
Industry Implications
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Healthcare — The entire healthcare industry is poised for massive disruption with emerging technologies.
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Technology — Emerging technologies in the areas of IoT, VR, and AI are significantly impacting the healthcare industry at an incredible pace.
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Transportation and Logistics — Cross-industry partnerships like Lyft and Circulation create opportunities for businesses to explore reliable, on-demand transportation for goods and services.
