Category
Lifestyle
Assisted Choices
Trend cluster
Category
Symptomatic
Alleviation
Innovations relieve both expected and unexpected consequences of illness.
3.2
Trend score
Trend
What is the Symptomatic Alleviation trend?
Symptomatic Alleviation: While short and long-term illnesses often come with expected consequences such as grief and lifestyle interruptions, initiatives in the medical field are focusing on alleviating some of the less anticipated consequences of being hospitalized – focusing on enhanced accessibility, emphasizing routine, and predictive care.
Insight
The consumer insight behind the Symptomatic Alleviation trend
As access to universal healthcare continues to be a struggle, particularly in North America, consumers are seeking out services and solutions that provide a more all-encompassing approach. Thus any added support and alleviation of stresses or anxiety associated with healthcare visits helps ease the burden on both patient and provider.
Trend themes
Themes within the Symptomatic Alleviation trend
Three behaviours holding the trend together01
Enhanced Medical Accessibility
Initiatives in the medical field are focusing on enhanced accessibility, emphasizing routine, and predictive care, as access to universal healthcare continues to be a struggle.
02
Remote and Predictive Medical Assistance
Growing demand for remote and predictive medical assistance has led to the development of predictive smart diapers, AccendoWave, and robotic cancer companion ducks.
03
Collaborative Health Care Solutions
Collaborations like Lyft and Circulation are offering streamlined travel experience to patients, showcasing the need for cross-industry partnerships in healthcare.
Industry implications
What the Symptomatic Alleviation trend means for industry
Where the trend changes the playbookFor
Healthcare
The entire healthcare industry is poised for massive disruption with emerging technologies.
For
Technology
Emerging technologies in the areas of IoT, VR, and AI are significantly impacting the healthcare industry at an incredible pace.
For
Transportation and Logistics
Cross-industry partnerships like Lyft and Circulation create opportunities for businesses to explore reliable, on-demand transportation for goods and services.
Workshop question
What are some of the less anticipated problems that your brand or its customers face? How can your brand relieve these problems with comprehensive solutions?
Trend signals
Trend signals for Symptomatic Alleviation
Trend score 3.2 out of 10, from popularity 48%, activity 41%, freshness 8%.
Popularity48%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Symptomatic Alleviation trend
4 featured examples from Dec 4, 2017 to Jan 9, 2018CategoryTech
Scientific Pain-Distraction Devices
The AccendoWave Helps Keep Patients in Pain Occupied
The healthcare industry can explore the use of pain monitoring technology like the AccendoWave to improve patient care and pain management practices.
CategoryLife-Stages
Predictive Smart Diapers
This Smart Diaper Prototype Has Predictive Capabilities
Disruptive innovation opportunity: Introduce smart diapers to the baby care industry, maximizing convenience and peace of mind for parents.
CategoryLifestyle
Ridesharing Health Care Partnerships
Lyft and Circulation are Helping Patients Get to Appointments
The ridesharing industry has an opportunity to expand into healthcare by partnering with companies like Circulation to cater to the transportation needs of patients.
CategoryTech
Robotic Cancer Companion Ducks
My Special Aflac Duck is Helping Children Cope with Cancer
The healthcare industry can integrate interactive robotic companions and apps to help patients with long-term treatments have greater autonomy and improve their quality of life.
