Food brands offer interactive tech in restaurants and stores aimed at children
Trend - Where food brands once appealed to children in-store with bright colors and youthful designs, they are now supplementing this approach with interactive technology. This comes as companies work to meet the distinct needs of this generation's tech-based lifestyle habits.
Insight - Today's youth are growing up with mobile technology in a way that was impossible or uncommon in preceding generations' childhoods. Because of this, the way they learn, play, and socialize is relatively unchartered territory and often left untapped by brands not directly in child-specific product or service categories. By adapting to the tech-based needs of children and families in the modern-day, brands are able to set themselves apart with new levels of engagement and interactivity.
Insight - Today's youth are growing up with mobile technology in a way that was impossible or uncommon in preceding generations' childhoods. Because of this, the way they learn, play, and socialize is relatively unchartered territory and often left untapped by brands not directly in child-specific product or service categories. By adapting to the tech-based needs of children and families in the modern-day, brands are able to set themselves apart with new levels of engagement and interactivity.
Workshop Question - How can your brand better meet the needs of emerging demographics?
Trend Themes
1. Tech-based Interactive Dining Experiences for Kids - Food brands are supplementing their child-friendly designs with interactive technology to meet the tech-based needs of children and families in the modern-day.
2. Expansion of Stem-focused Entertainment for Families - From restaurants to entertainment complexes, STEM-focused experiential spaces are being designed to encourage children to engage with technology and turn dining into an adventure.
3. Self-ordering Digital Technology in Restaurants - Restaurants are revolutionizing the food ordering experience with digital self-ordering kiosks and connected tables that offer customization and targeted ads.
Industry Implications
1. Food and Beverage Industry - Innovations in interactive technology in food and beverage allow for new levels of engagement and interactivity with younger generations.
2. Entertainment Industry - Entertainment complexes are catering to families with STEM-inspired playscapes and games that offer a new level of interactivity and engaging entertainment.
3. Retail Technology Industry - Self-ordering digital technology for restaurants presents an opportunity for retail technology companies to design and develop touchscreen tables and kiosks for restaurants.
