Those who love the taste of Wrigley's Extra chewing gum will now also be able to enjoy the flavors of a favorite product with Extra's Chewy Mints.
Offered in both Peppermint and Polar Ice flavors, these breath-freshening Chewy Mints boast a thin, hard outer shell and a soft, chewy core. The new Chewy Mints were recently unveiled at this year's Sweets & Snacks Expo in portable containers that make the refreshing mints easy to tote around in a pocket or handbag for instant on-the-go refreshment.
In the confectionery industry and beyond, many brands are reinventing their signature products in novel formats to appeal to the consumer who is curious to explore new options in a way that is new, yet also somewhat familiar to them.
What's Driving This Trend
- Reinvented Product Formats
- Brands are exploring new options by reinventing their signature products in novel formats.
- Chewable Breath Fresheners
- Chewy mints are gaining popularity as a new way to freshen one's breath on the go.
- Portable Refreshment
- Portable containers for chewy mints offer easy, on-the-go refreshment.
Who This Affects Most
- Confectionery
- The confectionery industry is embracing new product formats to appeal to curious consumers.
- Food and Beverage
- Chewy mints may also disrupt the breath freshener segment of the food and beverage industry.
- Travel Accessories
- Portable containers for chewy mints offer an opportunity to create new travel accessories for consumers seeking instant refreshment.
