Knowing that many consumers are looking for better-for-you versions of their favorite snacks Red Vines decided to offer a new way to enjoy its classic licorice twists.
While the brand's original Red Vine twists are still available, the all-new Made Simple variety introduces a healthier version that's made without artificial colors, flavors, preservatives or high fructose corn syrup. In fact, the Red Vine Made Simple twists are made with just five simple ingredients. As such, the new confections boast a slightly paler color, but still retain the same shape that consumers have come to know and love.
To emphasize the product's natural formula, the earthy packaging that has been developed for the fat-free licorice twists calls out that the sweets are made only with real sugar and natural fruit flavors.