Brands offer products and services that prioritize parenting and health in tandem
Implications - Brands are now accommodating a new generation of parents that often prioritizes personal health and pre-pregnancy routines, alongside their new responsibilities as parents. This reactive shift recognizes the importance of multifunctionality in convenience, as it takes a "two birds one stone" approach to parenting while maintaining health.
Workshop Question - How can your brand better accommodate the need for multifunctionality?
Trend Themes
1. Multifunctional Parenting - Brands are recognizing the importance of multifunctionality in convenience, offering products and services that accommodate new parents that prioritize personal health and pre-pregnancy routines.
2. Fitness-inspired Parenting - Innovators are developing new products like adaptive stroller trailers, muscle-building strollers, and active baby carriers that help new parents maintain exercise regimes without leaving their babies at home.
3. Ergonomic Babywearing - Baby carriers are being re-designed for comfort and flexibility with six different carrying positions, breathable mesh fabric, and reinforced plush cushioning to fit an active lifestyle.
Industry Implications
1. Baby Gear and Accessories - Companies in the baby gear and accessory industry can explore the trends in parenting convenience, health, and fitness-inspired functionalities to improve their products.
2. Athletic Equipment and Sports Retailers - Retailers in the athletic equipment and sports industries can consider the rise in fitness-inspired baby strollers and active baby carriers as a new addition to their product lines.
3. Outdoor Recreation and Fitness Centers - Outdoor recreation and fitness centers can take advantage of the fitness-inspired parenting trend by offering more activities and classes for parents with young children, and promote the use of innovative and ergonomic baby gear in their programs.
4 Featured, 29 Examples:
567,964 Total Clicks
Date Range:
May 17 — Sep 18
Trending:
Warm
Consumer Insight Topics:
