Consumers seek out small businesses owned by more diverse individuals
Implications - Omniculturalism is an aspirational term that proposes multiculturalism is not a "cause," but an absolute truth in the digital age. Consumers in North America who hope to make omniculturalism a reality are seeking ways to support POC and marginalized groups on a day-to-day basis. This includes consumption habits, spawning apps and services that highlight small businesses that contribute to normalizing diversity and empowering the underprivileged.
Workshop Question - How could your brand better support the even distribution of wealth and power in society?
Trend Themes
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Omniculturalism — Consumers are seeking out small businesses owned by more diverse individuals through apps and services that contribute to normalizing diversity and empowering the underprivileged.
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Cultural Self-expression — Accelerator programs and initiatives that celebrate cultural heritage and actively work to uplift minority communities through funding and promotional platforms are on the rise.
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Socially Conscious Entertainment — Communities focused on ethical exploration and conscious consumerism are emerging, combining entertainment with social awareness to create a shareable resource for urbanites.
Industry Implications
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Diversity and Inclusion — Businesses can capitalize on the trend of omniculturalism by implementing inclusive practices aimed at empowering underrepresented communities.
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Art and Design — Creative industries can support cultural self-expression by promoting female and minority designers and artists, highlighting their unique contributions to the field.
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Entertainment and Leisure — The rapidly growing trend of socially conscious entertainment creates marketing opportunities for businesses that prioritize ethical and sustainable practices.
5 Featured, 45 Examples:
111,917 Total Clicks
Date Range:
May 16 — Jan 18
Trending:
Mild
Consumer Insight Topics:
