Omniculturalist Consumption

Consumers seek out small businesses owned by more diverse individuals

Implications - Omniculturalism is an aspirational term that proposes multiculturalism is not a "cause," but an absolute truth in the digital age. Consumers in North America who hope to make omniculturalism a reality are seeking ways to support POC and marginalized groups on a day-to-day basis. This includes consumption habits, spawning apps and services that highlight small businesses that contribute to normalizing diversity and empowering the underprivileged.
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
60,139 Total Clicks
May 16 - Jan 18
This Quarter and Mild
Business
Featured Examples
Female Design Exhibitions - Egg Collective's 'Designing Women' Shows Work from Various Design Fields
SCORE 5.9
This Year and Warm 734 Clicks Pub: May 4, 17
Female Design Exhibitions
Egg Collective's 'Designing Women' Shows Work from Various Design Fields
Egg Collective, a New York-based design company, has put together an exhibition in its West Soho studio space called ‘Designing Women.’ As the name suggests, the works in the exhibition... [More]
Socially Conscious Entertainment Resources - GOTiLo is an Online Community for Ethical Exploration
SCORE 5.1
This Year and Warm 332 Clicks Pub: Jun 27, 17
Socially Conscious Entertainment Resources
GOTiLo is an Online Community for Ethical Exploration
This community for ethical exploration combines entertainment with social consciousness. Based in London with plans to expand into other cities, GOTiLo is an online guide for “travellers,... [More]
Black Business-Finding Apps - The WhereU App Helps Users Find Black-Owned Businesses
SCORE 2.5
Mild 164 Clicks Pub: May 12, 16
Black Business-Finding Apps
The WhereU App Helps Users Find Black-Owned Businesses
‘WhereU Came From’ is an innovative new smartphone app, developed by Dr. Dionne Mahaffey, that is designed to make it easier than ever for people to find black-owned businesses in their... [More]
Black-Owned Business Funding Platforms - 'Backing Black Business' Aims to Uplift Black Communities
SCORE 2.9
Mild 124 Clicks Pub: Jan 31, 17
Black-Owned Business Funding Platforms
'Backing Black Business' Aims to Uplift Black Communities
The co-founders of the Black Lives Matter organization have collaborated with the ad agency ‘J. Walter Thompson’ to create ‘Backing Black Business’—a website that makes... [More]
Artistic Accelerator Programs - the #BriskMode Accelerator celebrated Hispanic Heritage Month
SCORE 2
Untested 191 Clicks Pub: Jan 12, 17
Artistic Accelerator Programs
the #BriskMode Accelerator celebrated Hispanic Heritage Month
This past September, the ice tea brand Brisk launched the ‘#BriskMode Accelerator Program’ in honor of Hispanic Heritage Month. With a specific emphasis on the work of Hispanic artists... [More]
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