Category
Tech
Delegated Interfaces
Trend cluster
Category
Enterprised
Culture
Brands offer apps that embody or celebrate aspects of Latin American culture.
2.1
Trend score
Trend
What is the Enterprised Culture trend?
Enterprised Culture: Brands are creating apps that cater to Latin Americans both within and outside the continent, allowing them to better immerse themselves within certain aspects of their diverse cultures. Offering everything from pop-culture reference tools to specialized dating apps, these apps strengthen communication and more deeply connects consumers to their community
Insight
The consumer insight behind the Enterprised Culture trend
Digitally native consumers from various cultural groups seek platforms that allow them to amplify their voice and sense of individuality. By facilitating cultural connectivity they're able to strengthen the link to others without being limited by geography.
Trend themes
Themes within the Enterprised Culture trend
Three behaviours holding the trend together01
Cultural Connectivity
Digitally native consumers from various cultural groups seek platforms that allow them to amplify their voice and sense of individuality.
02
Niche Dating Apps
Platforms such as MiCrush are designed for consumers seeking specific dating partners with similar backgrounds and interests, offering a unique virtual setting.
03
Cultural Representation
Brands are creating apps that cater to Latin Americans both within and outside the continent, allowing them to immerse themselves within certain aspects of their diverse cultures.
Industry implications
What the Enterprised Culture trend means for industry
Where the trend changes the playbookFor
Language-specific Mobile Applications
Opportunities for creating more language-specific, culture-based applications exist for brands seeking to connect with different consumer segments.
For
Fitness and Health Applications
Developing fitness and health applications that cater to the busy schedules of Millennials and provide personalized services can tap into a growing market.
For
Investment Platforms
Creating investment platforms that are bilingual and easy-to-follow, can streamline complex financial tasks for a growing Hispanic consumer base.
Workshop question
How can your brand foster a culture of community for its consumers?
Trend signals
Trend signals for Enterprised Culture
Trend score 2.1 out of 10, from popularity 34%, activity 22%, freshness 8%.
Popularity34%
Activity22%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
South America
Evidence
Examples of the Enterprised Culture trend
7 featured examples from Jan 22, 2016 to Mar 6, 2018CategoryLifestyle
Latino-Specific Dating Platforms
MiCrush App Targets Users Seeking Others With Similar Backgrounds
Companies in the online dating industry can develop more targeted platforms based on specific cultural backgrounds.
CategoryTech
Digital Hispanic Emoticons
The Latino Emojis Keyboard Offers Consumers a More Inclusive Experience
Brands can enhance their customer engagement by promoting diverse representation through culturally-inclusive digital products like emoticon keyboards.
CategoryTech
Hispanic Retirement Platforms
Finhabits Makes Investing Easy With a Comprehensive Interface
Disruptive innovation opportunity: Develop fintech solutions that offer bilingual interfaces and user-friendly investment platforms for diverse consumer bases.
CategoryLifestyle
Latina Fitness Apps
Latina Fit Shares Daily Exercise Routines and Tracks Caloric Intake
Disruption in the health and wellness industry with technology-driven fitness platforms that appeal to busy Millennials and offer personalized workout routines.
CategoryLifestyle
Culturally Specific Dating Apps
AmoLatino is Pairing Up Latin American Individuals
The dating and matchmaking industry can capitalize on the increasing demand for culturally specific dating apps.
CategorySocial Media
Latino Vlogger Playlists
Youtube Made a Playlist to Celebrate Its Hispanic Video Creators
Social media platforms can create dedicated features to support and promote diverse content creators and communities.
CategorySocial Media
Hispanic Emoji Apps
The Los Emoji App Offers 100 Different Mobile Phone-Friendly Icons
Opportunities for mobile app developers to create and launch culturally specific emoji platforms.
