Enterprised Culture

Brands offer apps that embody or celebrate aspects of Latin American culture

Implications - Brands are creating apps that cater to Latin Americans both within and outside the continent, allowing them to better immerse themselves within certain aspects of its diverse cultures. Offering everything from pop cultural reference tools to specialized dating apps, these apps channel and strengthen the intrapersonal and interpersonal communication that connects consumers to a sense of community. The benefits of this are twofold – giving Latin Americans platforms for self-representation, while simultaneously connecting them to a communal culture outside of the continent itself.
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
32,394 Total Clicks
Jan 16 - Jan 18
New and Untested
Pop CultureTechMobileLifestyle
Featured Examples
Latino-Specific Dating Platforms - MiCrush App Targets Users Seeking Others With Similar Backgrounds
SCORE 4.9
Average 214 Clicks Pub: Apr 19, 16
Latino-Specific Dating Platforms
MiCrush App Targets Users Seeking Others With Similar Backgrounds
Platforms such as the MiCrush are designed for consumers seeking specific dating partners with similar Spanish backgrounds and interests. The app is geared towards Latino consumers, pairing users up... [More]
Digital Hispanic Emoticons - The Latino Emojis Keyboard Offers Consumers a More Inclusive Experience
SCORE 2.5
Mild 443 Clicks Pub: Jan 21, 16
Digital Hispanic Emoticons
The Latino Emojis Keyboard Offers Consumers a More Inclusive Experience
Being that Hispanic consumers are well-versed in technology, the Latino Emojis keyboard is intended to offer users a way to express themselves in a digital way that pays homage to their culture.... [More]
Culturally Specific Dating Apps - AmoLatino is Pairing Up Latin American Individuals
SCORE 5
New and Average 16 Clicks Pub: Jan 4, 18
Culturally Specific Dating Apps
AmoLatino is Pairing Up Latin American Individuals
While some couples value diversity, others long to find a mate that shares the same cultural values and beliefs, which is why AmoLatino may appeal to Latin American Millennials, as it fosters... [More]
Latina Fitness Apps - Latina Fit Shares Daily Exercise Routines and Tracks Caloric Intake
SCORE 2.7
Mild 242 Clicks Pub: Jan 23, 16
Latina Fitness Apps
Latina Fit Shares Daily Exercise Routines and Tracks Caloric Intake
Latina Fit is a Millennial-focused fitness app that guarantees results with a series of short and effective workouts. Targeting a Hispanic audience, this mobile platform shares exercise routines and... [More]
Hispanic Emoji Apps - The Los Emoji App Offers 100 Different Mobile Phone-Friendly Icons
SCORE 3.5
This Quarter and Mild 45 Clicks Pub: Nov 23, 17
Hispanic Emoji Apps
The Los Emoji App Offers 100 Different Mobile Phone-Friendly Icons
The newly launched Los Emojis app is encouraging engagement from wider consumer base through offering over 100 different emojis, filters and animated GIFs which take inspiration from Hispanic culture.... [More]
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