Enterprised Culture

Brands offer apps that embody or celebrate aspects of Latin American culture

Implications - Brands are creating apps that cater to Latin Americans both within and outside the continent, allowing them to better immerse themselves within certain aspects of its diverse cultures. Offering everything from pop cultural reference tools to specialized dating apps, these apps channel and strengthen the intrapersonal and interpersonal communication that connects consumers to a sense of community. The benefits of this are twofold – giving Latin Americans platforms for self-representation, while simultaneously connecting them to a communal culture outside of the continent itself.
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
38,740 Total Clicks
Jan 16 - Mar 18
This Year and Untested
Pop CultureTechMobileLifestyle
Featured Examples
Latino-Specific Dating Platforms - MiCrush App Targets Users Seeking Others With Similar Backgrounds
SCORE 4.5
Average 241 Clicks Pub: Apr 19, 16
Latino-Specific Dating Platforms
MiCrush App Targets Users Seeking Others With Similar Backgrounds
Platforms such as the MiCrush are designed for consumers seeking specific dating partners with similar Spanish backgrounds and interests. The app is geared towards Latino consumers, pairing users up... [More]
Digital Hispanic Emoticons - The Latino Emojis Keyboard Offers Consumers a More Inclusive Experience
SCORE 2.3
Untested 470 Clicks Pub: Jan 21, 16
Digital Hispanic Emoticons
The Latino Emojis Keyboard Offers Consumers a More Inclusive Experience
Being that Hispanic consumers are well-versed in technology, the Latino Emojis keyboard is intended to offer users a way to express themselves in a digital way that pays homage to their culture.... [More]
Hispanic Retirement Platforms - Finhabits Makes Investing Easy With a Comprehensive Interface
SCORE 4.7
This Year and Average 173 Clicks Pub: Mar 6, 18
Hispanic Retirement Platforms
Finhabits Makes Investing Easy With a Comprehensive Interface
Finhabits is a comprehensive investment platform that makes the process of saving for one’s future easier than ever before. Targeting a core demographic of Hispanic consumers, Finhabits boasts... [More]
Latina Fitness Apps - Latina Fit Shares Daily Exercise Routines and Tracks Caloric Intake
SCORE 2.5
Untested 308 Clicks Pub: Jan 23, 16
Latina Fitness Apps
Latina Fit Shares Daily Exercise Routines and Tracks Caloric Intake
Latina Fit is a Millennial-focused fitness app that guarantees results with a series of short and effective workouts. Targeting a Hispanic audience, this mobile platform shares exercise routines and... [More]
Culturally Specific Dating Apps - AmoLatino is Pairing Up Latin American Individuals
SCORE 3.6
This Year and Mild 139 Clicks Pub: Jan 4, 18
Culturally Specific Dating Apps
AmoLatino is Pairing Up Latin American Individuals
While some couples value diversity, others long to find a mate that shares the same cultural values and beliefs, which is why AmoLatino may appeal to Latin American Millennials, as it fosters... [More]
Latino Vlogger Playlists - Youtube Made a Playlist to Celebrate Its Hispanic Video Creators
SCORE 2.5
This Year and Untested 111 Clicks Pub: Nov 23, 17
Latino Vlogger Playlists
Youtube Made a Playlist to Celebrate Its Hispanic Video Creators
In honor of Hispanic Heritage Month, Youtube has curated a playlist which pays homage to its Hispanic video creators. According to Youtube, the playlist will be refreshed every nine days... [More]
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