Cartoonish Chic

Fashion brands embrace the color patterns of 90s Pop Entertainment

Implications - As stylish consumers become infatuated with the looks of the 90s, brands have responded by offering apparel with colorways vaguely reminiscent of the decade's pop cultural touchpoints. Without referencing any specific shows or films directly, brands artfully incorporate the colors and patterns of the era to create a nebulous but comforting level of nostalgia for consumers. By recognizing consumers' favorite aspects of the past and appealing to them indirectly, brands forge a deeper bond and share in their consumers' foundational memories.
SCORE 8.5
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Megatrends
Patterns
91,144 Total Clicks
Jan 17 - Dec 17
Recent and Hot
FashionHip Fashion
Featured Examples
90s-Inspired Winterwear - The New Palace Winter Collection is Full of Bold Patterns and Colors
SCORE 9.3
This Quarter and V. Hot 5,486 Clicks Pub: Oct 3, 17
90s-Inspired Winterwear
The New Palace Winter Collection is Full of Bold Patterns and Colors
The newly released Palace Winter 2017 collection is ideal for consumers who are looking to relive the 90s, as the cuts, patterns, and colors honor the decade and the larger influence that it had.... [More]
Contemporary Winter Knitwear - Verloop's New Knitwear Collection is Warm and Stylish
SCORE 8.4
Recent and Hot 820 Clicks Pub: Dec 13, 17
Contemporary Winter Knitwear
Verloop's New Knitwear Collection is Warm and Stylish
The winter season can often leave an individual choosing between style or warmth, which is why the fashion-conscious individual may be drawn to Verloop’s new knitwear collection. The entire... [More]
Collaborative Candy Clothing Lines - Trolli and Mokuyobi Partnered to Create 'Weirdly Woven'
SCORE 8.6
This Month and V. Hot 1,056 Clicks Pub: Nov 15, 17
Collaborative Candy Clothing Lines
Trolli and Mokuyobi Partnered to Create 'Weirdly Woven'
Trolli and Mokuyobi have partnered, offering consumers a surprising and unconventional clothing line collaboration called the Weirdly Woven, which embraces “the weird and awesome.”... [More]
Rainbow Hair Carvings - Janine Ker's Colorful Hair Creations are Spotlighted Atop Short Cuts
SCORE 7.8
This Year and Hot 2,027 Clicks Pub: Jul 10, 17
Rainbow Hair Carvings
Janine Ker's Colorful Hair Creations are Spotlighted Atop Short Cuts
Hairstylist Janine Ker has gained social media praise for inventing a look called hair carving, which she shares frequently on her Instagram channel. These artistic dye jobs are created using Joico&#... [More]
Colorful Mohair Sweaters - THE PARK・ING GINZA is Now Offering Vibrant Knitwear from fragment D.A.
SCORE 5.4
This Year and Warm 602 Clicks Pub: Jan 3, 17
Colorful Mohair Sweaters
THE PARK・ING GINZA is Now Offering Vibrant Knitwear from fragment D.A.
THE PARK・ING GINZA, a retailer that’s based out of Japan, joined forces with fragment D.A. to offer its consumers a variety of mohair sweaters. The knitwear comes in three different color... [More]
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