Category
Fashion
Scaled Restraint
Trend cluster
Category
Cartoonish
Chic
Fashion brands embrace the color patterns of 90s Pop Entertainment.
5.4
Trend score
Trend
What is the Cartoonish Chic trend?
Cartoonish Chic: As stylish consumers become infatuated with the looks of the 90s, brands have responded by offering apparel with colorways vaguely reminiscent of the decade's pop cultural touchpoints. Without referencing any specific shows or films directly, brands artfully incorporate the colors and patterns of the era to create a nebulous but comforting level of nostalgia for consumers. By recognizing consumers' favorite aspects of the past and appealing to them indirectly, brands forge a deeper bond and share in their consumers' foundational memories.
Trend themes
Themes within the Cartoonish Chic trend
Three behaviours holding the trend together01
90s Nostalgia
Brands are utilizing the colors and patterns of the 90s pop cultural touchpoints to create a level of nostalgia for consumers
02
Vibrant Colors and Patterns
Fashion and accessories brands are incorporating vibrant colors and patterns to appeal to the fashion-conscious individuals and consumers who love to experiment with unexpected shades
03
Candy-Inspired Collections
Collaborative candy-inspired collections offer consumers surprising and unconventional designs, giving brands personality and creating buzz-worthy marketing campaigns
Industry implications
What the Cartoonish Chic trend means for industry
Where the trend changes the playbookFor
Fashion
The fashion industry can use 90s style nostalgia and incorporating vibrant colors and patterns in their product lines to create a deeper bond with consumers
For
Beauty
Beauty brands can offer unique hair dye jobs using vibrant, unexpected shades and patterns with dye product lines to appeal to the fashion-conscious individual and capitalize on 90s nostalgia
For
Marketing
Marketing can embrace candy-inspired concepts to forge collaborations with unique personalities from different industries, create buzz-worthy campaigns on social media, and tap into pop culture festivals
Workshop question
How could you rework your brand's offering to appeal to the 90s-obsessed consumer? What about other decades?
Trend signals
Trend signals for Cartoonish Chic
Trend score 5.4 out of 10, from popularity 71%, activity 81%, freshness 8%.
Popularity71%
Activity81%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Cartoonish Chic trend
5 featured examples from Jan 3 to Dec 13, 2017CategoryFashion
90s-Inspired Winterwear
The New Palace Winter Collection is Full of Bold Patterns and Colors
The fashion and apparel industry has opportunities to incorporate 90s-inspired fashion, bright neon colors, and skatewear into their collections.
CategoryFashion
Contemporary Winter Knitwear
Verloop's New Knitwear Collection is Warm and Stylish
Opportunity for fashion industry to offer stylish and warm winter clothing.
CategoryFashion
Rainbow Hair Carvings
Janine Ker's Colorful Hair Creations are Spotlighted Atop Short Cuts
The hair care industry has an opportunity to develop new and innovative styling and coloring products that cater to the growing demand for bold, colorful hair carving.
CategoryFashion
Collaborative Candy Clothing Lines
Trolli and Mokuyobi Partnered to Create 'Weirdly Woven'
The confectionery industry can explore disruptive innovation through collaborations with fashion retailers to create candy-inspired clothing lines that appeal to consumers.
CategoryLuxury
Colorful Mohair Sweaters
THE PARK・ING GINZA is Now Offering Vibrant Knitwear from fragment D.A.
Disruptive innovation opportunity: Use virtual reality to enhance the in-store shopping experience for mohair sweaters.
