Cartoonish Chic

Fashion brands embrace the color patterns of 90s Pop Entertainment

Implications - As stylish consumers become infatuated with the looks of the 90s, brands have responded by offering apparel with colorways vaguely reminiscent of the decade's pop cultural touchpoints. Without referencing any specific shows or films directly, brands artfully incorporate the colors and patterns of the era to create a nebulous but comforting level of nostalgia for consumers. By recognizing consumers' favorite aspects of the past and appealing to them indirectly, brands forge a deeper bond and share in their consumers' foundational memories.

Workshop Question - How could you rework your brand's offering to appeal to the 90s-obsessed consumer? What about other decades?
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Featured Examples
90s-Inspired Winterwear - The New Palace Winter Collection is Full of Bold Patterns and Colors
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90s-Inspired Winterwear
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SCORE 6.7
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Colorful Mohair Sweaters - THE PARK・ING GINZA is Now Offering Vibrant Knitwear from fragment D.A.
SCORE 4.6
Average 786 Clicks Pub: Jan 3, 17
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THE PARK・ING GINZA, a retailer that’s based out of Japan, joined forces with fragment D.A. to offer its consumers a variety of mohair sweaters. The knitwear comes in three different color... [More]
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