Trolli and Mokuyobi have partnered, offering consumers a surprising and unconventional clothing line collaboration called the Weirdly Woven, which embraces "the weird and awesome."
Trolli, the colorful confectionery brand chose a partnership with the retailer Mokuyobi, for its similarly wild aesthetics and personality. Together, the brands produced a series of gummy worm-inspired hats, fanny packs, T-shirts, backpacks and more. The Millennial-friendly designs are full of vibrant imagery and funky colors, boasting a wild and carefree aesthetic.
The candy mashup campaign is currently promoted on Trolli's social media pages, alongside a predictably colorful series of digital ads, which includes GIFs, Instagram stories and other social media posts surrounding the clothing line.
The collection made its debut at the pop culture festival ComplexCon earlier this month.