Food brands prioritize macronutrients in the collections they offer
Implications - The prominence of vegan and vegetarian diets will soon be making way for a refocus on macronutrients, and brands are offering more protein-heavy collections in order to accommodate this emerging shift. Though meat has always been a prominent aspect of the food industry and vegetarian lifestyles will remain a priority, this refocus will better establish meat as a go-to for health-conscious consumers.
Workshop Question - How can your brand refocus a product/service that has been obscured by emerging competition?
Trend Themes
1. Macronutrient-based Foods - Food brands are offering more products that focus on macronutrient balance and customization, reflecting an emerging dietary shift.
2. Crowdsourced Dietary Guidance - Apps and other tools that enable users to quickly and easily find foods that fit specific dietary needs are becoming increasingly popular.
3. Specialized Dietary Foods for Children - Demand for paleo-friendly and other specialized diets for babies and children is on the rise, presenting innovative opportunities for baby food makers and caregivers.
Industry Implications
1. Food and Beverage - Food and beverage companies can innovate around the trend of macronutrient-based products to better cater to health-conscious consumers.
2. Mobile Apps - Developers can create more apps that provide crowdsourced dietary guidance and customizable meal planning based on macronutrient intake.
3. Baby and Childcare - Companies in the baby and childcare industry can innovate around the demand for specialized dietary foods for babies and children, particularly those that adhere to popular diets like paleo.
