Macronutrient Focus

Food brands prioritize macronutrients in the collections they offer

Implications - The prominence of vegan and vegetarian diets will soon be making way for a refocus on macronutrients, and brands are offering more protein-heavy collections in order to accommodate this emerging shift. Though meat has always been a prominent aspect of the food industry and vegetarian lifestyles will remain a priority, this refocus will better establish meat as a go-to for health-conscious consumers.
SCORE 6.2
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40,443 Total Clicks
Apr 16 - Dec 17
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Featured Examples
Personalized Macronutrient Foods - The MySmart Foods by Usana Offers a Customized Protein Program
SCORE 5.8
Warm 887 Clicks Pub: May 17, 16
Personalized Macronutrient Foods
The MySmart Foods by Usana Offers a Customized Protein Program
Usana is a natural supplement brand that has unveiled a new sister meal prep line comprised of macronutrient foods called MySmart Foods. The line contains protein-enriched meal replacements, bars... [More]
Paleo-Friendly Baby Foods - Serenity Kids is Setting Itself Apart as a Producer of Paleo Baby Food
SCORE 6.3
This Year and Warm 676 Clicks Pub: Sep 14, 17
Paleo-Friendly Baby Foods
Serenity Kids is Setting Itself Apart as a Producer of Paleo Baby Food
Serenity Kids specializes in the creation of paleo baby food that is low in sugar, as well as high in fats and protein. The shelf-stable pouch products from Serenity Kids include options like Grass-... [More]
Macronutrient Frozen Meals - Elements Offers Food Packs for Athletes
SCORE 4.5
This Year and Average 315 Clicks Pub: Sep 5, 17
Macronutrient Frozen Meals
Elements Offers Food Packs for Athletes
Elements is a new food brand that is fundraising on Kickstarter, and offers macronutrient meals to convenience the lives of those seeking to eat healthy. The brand prides itself on offering farm... [More]
Dietary Takeout Apps - The FindMyMacros Lets Consumers Seek Out Eateries Based on Their Diets
SCORE 3.8
Mild 419 Clicks Pub: Apr 14, 16
Dietary Takeout Apps
The FindMyMacros Lets Consumers Seek Out Eateries Based on Their Diets
Sourcing out restaurants that fit into one’s dietary restrictions or calorie-counting goals can prove to be difficult when calorie intakes are not often posted by eateries, making the... [More]
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