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Macronutrient Focus

Food brands prioritize macronutrients in the collections they offer

Implications - The prominence of vegan and vegetarian diets will soon be making way for a refocus on macronutrients, and brands are offering more protein-heavy collections in order to accommodate this emerging shift. Though meat has always been a prominent aspect of the food industry and vegetarian lifestyles will remain a priority, this refocus will better establish meat as a go-to for health-conscious consumers.
Workshop Question - How can your brand refocus a product/service that has been obscured by emerging competition?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
72,469 Total Clicks
Date Range:
Apr 16 — Dec 17
Trending:
Average
Consumer Insight Topics:

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