Ideas
Explore the world's #1 largest database of ideas and innovations, with 398,956 inspiring examples.
Trend Reports
Discover why 1,029 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,470 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,029 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,470 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 398,956 cutting edge ideas.

Cough Campaign

Health-focused brands employ reactive advertising methods to engage consumers

Implications - Brands are employing more creative methods to engage consumers when it comes to health-related discussions, whether for the purpose of raising awareness around specific issues, or to sell their products. The use of these reactive marketing stunts provides the interactivity that keeps consumers engaged – and ultimately strengthens the message being sold by brands.
Workshop Question - How can your brand create more engaging experiences around its promotional campaigns?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
162,236 Total Clicks
Date Range:
Dec 14 — Dec 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Germy Petri Posters
Germy Petri Posters
This Soap Ad Campaign Features Enormous Petri Dishes Full of Live Bacteria
This soap ad uses a giant petri dish full of live bacteria to advertise soap brand Lifebuoy. Created by Latin American ad agency The Electric Factory Group, the soap campaign is a new take on... MORE
Coughing Billboard Campaigns
Coughing Billboard Campaigns
The Marie Keating Foundation's Billboard Coughs as People Pass by
Billboards have become deeply integrated into a cityscape, making it harder for their message to get noticed as they blend seamlessly into the background, which is why the Marie Keating Foundation... MORE
play_circle_filled Coughing Bus Stop Billboards
Coughing Bus Stop Billboards
This Apotek Hjartat Billboard Reacts When Smokers Walk By
A new Apotek Hjartat billboard placed in a popular square in downtown Stockholm gives smokers a subtle message about their habit. Since the Swedish pharmacy brand is invested in keeping people... MORE
play_circle_filled Live Bacteria Billboards
Live Bacteria Billboards
This Health Marketing Stunt Uses Live Bacteria Collected from Kitchens
As part of a health marketing stunt from The Netherlands Nutrition Centre to cut down on the number of people affected by food poisoning each year, a series of five ads were set up like giant petri... MORE
play_circle_filled Beatboxing Healthcare Stunts
Beatboxing Healthcare Stunts
This Lung Cancer Awareness Stunt Shares a Message Through Beatboxing
This lung cancer awareness stunt makes the most of the fact that during the cold winter months, people are more prone to contracting colds, coughs, the flu and other illnesses. Boehringer UK and the... MORE
play_circle_filled Anti-Consumerist Christmas Ads
Anti-Consumerist Christmas Ads
This New Edeka Ad Conveys That the Holidays Should Be About Family
In preparation for Christmas, a new Edeka ad was released. Much like its 2015 holiday spot, the German brand aims to include a moral message in the video’s plot—making it appeal to... MORE

Related Examples

Nettle-Based Sinus Supplements
Nettle-Based Sinus Supplements
Eu Natural's Breathe Tablets are Sourced from Organic Ingredients
Herbal Respiratory Syrups
Herbal Respiratory Syrups
Naturopathica'a Syrup Draws from 19th Century Herbalist Practices
Charitable Candy Chews
Charitable Candy Chews
Jelly Belly's Sport Beans Boost Energy While Supporting a Good Cause
Floatation Device Wetsuits
Floatation Device Wetsuits
The Quiksilver x Aqua Lung Highline Airlift Keeps Surfers Safe
Oxygen-Measuring Sensor Systems
Oxygen-Measuring Sensor Systems
The Fiber Optic Sensor Could Lead to Bespoke Ventilation Solutions
Memory-Boosting Supplements
Memory-Boosting Supplements
The Amul Memory Milk Kulfi Caramel is Made with Milk and Herbs
Respiratory Performance Masks
Respiratory Performance Masks
The 'TrainingMask 3.0' Breathing Trainer Improves Lung Performance
Lung-Monitoring Vests
Lung-Monitoring Vests
The 'Sensivest' Remotely Monitors Patients' Lungs Using Radar
play_circle_filled Finding Acceptance in Suffering
Finding Acceptance in Suffering
Dr. Lucy Kalanithi Speaks of Her Husband's Experience with Cancer
Mythological Soap Branding
Mythological Soap Branding
These Natural Handmade Soaps Were Inspired by Greek Gods
Virtual Staring Contests
Virtual Staring Contests
Kit Kat Brazil Awarded Students with Chunky Bars for Outlasting Opponents
Microphone-Inspired Soap Packaging
Microphone-Inspired Soap Packaging
The FM Shower Gels Encourage Singing in the Shower
Virus Protection Billboards
Virus Protection Billboards
These Miami Billboards Were Created in Response to the Rise in Zika
Immersive Holiday Tree Rooms
Immersive Holiday Tree Rooms
Claridge's Christmas Tree is a Room-Sized Experience
Solar-Powered Christmas Displays
Solar-Powered Christmas Displays
This Luminous Display Makes the Case for Using Solar Energy
Après-Ski Coffee Packaging
Après-Ski Coffee Packaging
Caffè Latte's New St. Moritz Cup Celebrates the Holiday Season
Unsightly Holiday Sweater Collections
Unsightly Holiday Sweater Collections
Whoopi Goldberg's Holiday Sweaters are Delightfully Garish
Canned Christmas Candles
Canned Christmas Candles
These Holiday-Themed Candles are Made from Natural Ingredients
play_circle_filled Family-Focused Beer Ads
Family-Focused Beer Ads
This Holiday Heineken Commercial Stars Celebrated Actor Benicio del Toro
Interactive Christmas Retail Displays
Interactive Christmas Retail Displays
This Display Tells a Story and Promotes Customer Engagement
play_circle_filled Winner-Less Lottery Ads
Winner-Less Lottery Ads
This Commercial Was Made in Preparation for the Spanish Christmas Lottery
Sweet Yuletide Shakes
Sweet Yuletide Shakes
Shake Shack is Rolling Our a Trio of Seasonal Shakes for the Holidays
See-Through Soap Branding
See-Through Soap Branding
The C’est Ça Herbal Cosmetics Packaging Focuses on Product Texture
Interactive Vertical Billboards
Interactive Vertical Billboards
Tom Wiscombe's Novel Billboard Design Will Go Up in Los Angeles
play_circle_filled Satirical Body Wash Ads
Satirical Body Wash Ads
Dollar Shave Club Shows How Ridiculous Marketing to Men Can Be
Sarcastic Soap Labels
Sarcastic Soap Labels
This Soap Branding Appeals to Consumers Using Humor
play_circle_filled Interactive Karaoke Billboards
Interactive Karaoke Billboards
Santander's Fun City Billboards Appeal to Millennials
Motion-Tracking Billboards
Motion-Tracking Billboards
This Ad for the Snowden Movie Puts the Public Under Surveillance
Slide Puzzle Billboards
Slide Puzzle Billboards
This Mary Free Bed Rehabilitation Hospital Ad is Styled Like a Word Puzzle
play_circle_filled Geo-Targeted Truck Billboards
Geo-Targeted Truck Billboards
The RoadAd Boards Change Content Depending On Trucks' Location
Traffic-Sensing Billboards
Traffic-Sensing Billboards
INRIX Billboards are Able to Change Ads Based on Traffic Speed
Soap Opera Furniture Ads
Soap Opera Furniture Ads
The 'As the Room Turns' Ad Draws Inspiration from Daytime TV
Car-Targeting Billboards
Car-Targeting Billboards
These Targeted Ads are Able To Recognize and Advertise to Individual Cars
play_circle_filled Immunotherapy Drug Ads
Immunotherapy Drug Ads
This Ad Spot for Opdivo Highlights a Recently Approved Treatment
Hair Tie-Holding Bracelets
Hair Tie-Holding Bracelets
This Rose Gold Bracelet from Bittersweet Holds Hair Elastics
Fruity Breast Cancer Campaigns
Fruity Breast Cancer Campaigns
This Campaign Uses Melons to Warn About the Dangers of Cancer
Sanitizing Shopping Discs
Sanitizing Shopping Discs
This Device Disinfects Shopping Cart Handles In Between Customers
Emotional Pet Rescue Ads
Emotional Pet Rescue Ads
The 'Who Needs Who' Campaign Shows How People & Pets Benefit by Adoption
Charitable Disney Princess Wigs
Charitable Disney Princess Wigs
This Woman Creates Princess Wigs for Cancer Patients
Cancer-Fighting Instant Coffees
Cancer-Fighting Instant Coffees
The Sale of This Instant Coffee Blend Supports Cancer Research
Prostate Cancer Awareness Guides
Prostate Cancer Awareness Guides
This Chart Features Prostate Cancer Tips to Ensure Proper Health
DNA-Repairing Sunscreens
DNA-Repairing Sunscreens
DNA EGF Renewal's DNA Defense SPF Reverses Aging and Sun Damage
Eco Honeycomb Packaging
Eco Honeycomb Packaging
Every Layer of Bee's Wrap is Eco-Friendly and Fittingly Functional
play_circle_filled Air-Purifying Billboards
Air-Purifying Billboards
UTEC is Taking on Peru's Construction Pollution with Clever Advertising
Easy-Aim Lifesavers
Easy-Aim Lifesavers
The Life Rescue Better Enables Throwing Accuracy for Up to 20 Meters
Inconspicuous Toothbrush Ads
Inconspicuous Toothbrush Ads
The Toothbrush Ad by A Lowe Profile Uses Imagery to Depict Abilities
Floating Mascot Advertisements
Floating Mascot Advertisements
AT&T Finds a Simple Way to Advertise the Waterproof Android Tablet
Cunning Contraceptive Campaigns
Cunning Contraceptive Campaigns
Manchester City Council Promotes 'Any Plans Tonight' Website
Bacteria-Beating Busbies
Bacteria-Beating Busbies
The Yamaha Oxi-Sanitation Ad Campaign Addresses a Common Helmet Issue
play_circle_filled Bacterial Blockbuster Billboards
Bacterial Blockbuster Billboards
The Toronto ‘Contagion' Installation is Deadly
Bacteria-Killing Bubbles
Bacteria-Killing Bubbles
The Carex 2011 Ad Campaign is Direct and to the Point
Grubby Finger Phonebooths
Grubby Finger Phonebooths
The Sanzer Hand Gel Campaign Shows "What You Really Touch"
Glowing Bacteria Marketing
Glowing Bacteria Marketing
The CURB DiscoFungi is a Unique Promotional Tool