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Cough Campaign

Health-focused brands employ reactive advertising methods to engage consumers

Implications - Brands are employing more creative methods to engage consumers when it comes to health-related discussions, whether for the purpose of raising awareness around specific issues, or to sell their products. The use of these reactive marketing stunts provides the interactivity that keeps consumers engaged – and ultimately strengthens the message being sold by brands.
Workshop Question - How can your brand create more engaging experiences around its promotional campaigns?
Trend Themes
1. Interactive Marketing Stunts - Employing creative ways to engage consumers, the use of interactive marketing stunts provides the interactivity that keeps consumers engaged and ultimately strengthens the message being sold by brands.
2. Public Health Awareness Campaigns - Brands are increasingly raising awareness around specific health-related issues through reactive advertising methods that are centered around public health.
3. Coughing Billboards - Billboards that emphasize sound effects, such as coughing, have taken advertising to the next level by making it nearly impossible to ignore and memorable.
Industry Implications
1. Healthcare - Trends such as interactive marketing stunts and innovative public health awareness campaigns demonstrate that the healthcare industry is ripe for exploring creative and effective ways to connect and engage with consumers.
2. Advertising & Marketing - The use of innovative and memorable advertising techniques in public health awareness campaigns show how the advertising and marketing industry continues to evolve and innovate.
3. Consumer Goods - Campaigns that emphasize public health awareness show how brands can use innovative approaches to advertise products in a way that speaks to their target market while also educating and informing them.
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
182,351 Total Clicks
Date Range:
Dec 14 — Dec 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Germy Petri Posters
Germy Petri Posters
This Soap Ad Campaign Features Enormous Petri Dishes Full of Live Bacteria
This soap ad uses a giant petri dish full of live bacteria to advertise soap brand Lifebuoy. Created by Latin American ad agency The Electric Factory Group, the soap campaign is a new take on... MORE
Coughing Billboard Campaigns
Coughing Billboard Campaigns
The Marie Keating Foundation's Billboard Coughs as People Pass by
Billboards have become deeply integrated into a cityscape, making it harder for their message to get noticed as they blend seamlessly into the background, which is why the Marie Keating Foundation... MORE
play_circle_filled Coughing Bus Stop Billboards
Coughing Bus Stop Billboards
This Apotek Hjartat Billboard Reacts When Smokers Walk By
A new Apotek Hjartat billboard placed in a popular square in downtown Stockholm gives smokers a subtle message about their habit. Since the Swedish pharmacy brand is invested in keeping people... MORE
play_circle_filled Live Bacteria Billboards
Live Bacteria Billboards
This Health Marketing Stunt Uses Live Bacteria Collected from Kitchens
As part of a health marketing stunt from The Netherlands Nutrition Centre to cut down on the number of people affected by food poisoning each year, a series of five ads were set up like giant petri... MORE
play_circle_filled Beatboxing Healthcare Stunts
Beatboxing Healthcare Stunts
This Lung Cancer Awareness Stunt Shares a Message Through Beatboxing
This lung cancer awareness stunt makes the most of the fact that during the cold winter months, people are more prone to contracting colds, coughs, the flu and other illnesses. Boehringer UK and the... MORE
play_circle_filled Anti-Consumerist Christmas Ads
Anti-Consumerist Christmas Ads
This New Edeka Ad Conveys That the Holidays Should Be About Family
In preparation for Christmas, a new Edeka ad was released. Much like its 2015 holiday spot, the German brand aims to include a moral message in the video’s plot—making it appeal to... MORE

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