Cough Campaign

Health-focused brands employ reactive advertising methods to engage consumers

Implications - Brands are employing more creative methods to engage consumers when it comes to health-related discussions, whether for the purpose of raising awareness around specific issues, or to sell their products. The use of these reactive marketing stunts provides the interactivity that keeps consumers engaged – and ultimately strengthens the message being sold by brands.
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
96,711 Total Clicks
Dec 14 - Dec 17
New and Mild
MarketingLifestyleHealth
Featured Examples
Germy Petri Posters - This Soap Ad Campaign Features Enormous Petri Dishes Full of Live Bacteria
SCORE 6.9
This Year and Warm 2,019 Clicks Pub: Mar 28, 17
Germy Petri Posters
This Soap Ad Campaign Features Enormous Petri Dishes Full of Live Bacteria
This soap ad uses a giant petri dish full of live bacteria to advertise soap brand Lifebuoy. Created by Latin American ad agency The Electric Factory Group, the soap campaign is a new take on... [More]
Coughing Billboard Campaigns - The Marie Keating Foundation's Billboard Coughs as People Pass by
SCORE 4.9
This Week and Average 84 Clicks Pub: Dec 1, 17
Coughing Billboard Campaigns
The Marie Keating Foundation's Billboard Coughs as People Pass by
Billboards have become deeply integrated into a cityscape, making it harder for their message to get noticed as they blend seamlessly into the background, which is why the Marie Keating Foundation... [More]
Coughing Bus Stop Billboards - This Apotek Hjartat Billboard Reacts When Smokers Walk By
SCORE 4.6
This Year and Average 201 Clicks Pub: Jan 16, 17
Coughing Bus Stop Billboards
This Apotek Hjartat Billboard Reacts When Smokers Walk By
A new Apotek Hjartat billboard placed in a popular square in downtown Stockholm gives smokers a subtle message about their habit. Since the Swedish pharmacy brand is invested in keeping people... [More]
Live Bacteria Billboards - This Health Marketing Stunt Uses Live Bacteria Collected from Kitchens
SCORE 2.2
Untested 316 Clicks Pub: Dec 4, 14
Live Bacteria Billboards
This Health Marketing Stunt Uses Live Bacteria Collected from Kitchens
As part of a health marketing stunt from The Netherlands Nutrition Centre to cut down on the number of people affected by food poisoning each year, a series of five ads were set up like giant petri... [More]
Beatboxing Healthcare Stunts - This Lung Cancer Awareness Stunt Shares a Message Through Beatboxing
SCORE 3.4
Mild 151 Clicks Pub: Dec 3, 15
Beatboxing Healthcare Stunts
This Lung Cancer Awareness Stunt Shares a Message Through Beatboxing
This lung cancer awareness stunt makes the most of the fact that during the cold winter months, people are more prone to contracting colds, coughs, the flu and other illnesses. Boehringer UK and the... [More]
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