Decision-Free Leisure

Leisure activities are led by randomized decision-making processes

Implications - By adding an element of surprise and taking stress out of the equation, brands optimize customer experience with leisure-focused activities through randomized automation – countering the overwhelming nature of excess choice in these competitive industries. The shift to removing the decision-making process from the purchase journey represents a step away from the consumerist paradigm of supplying endless choices, and a move towards fun, time-saving options.
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
56,420 Total Clicks
Apr 14 - Dec 17
This Month and Mild
Lifestyle
Featured Examples
Mystery Burger Boxes - In France, Burger King Now Lets Customers Leave Their Order to Chance
SCORE 7.4
This Year and Warm 375 Clicks Pub: Sep 6, 17
Mystery Burger Boxes
In France, Burger King Now Lets Customers Leave Their Order to Chance
From now until just before the end of the month, Burger King France is giving consumers the chance to order a ‘Mystery Burger,’ which comes in an unbranded box. Once the Mystery Burger... [More]
Surprise Travel Platforms - 'Weekendia' Offers Travel Trips That are Revealed Just Before Departure
SCORE 6.3
This Year and Warm 303 Clicks Pub: Jun 16, 17
Surprise Travel Platforms
'Weekendia' Offers Travel Trips That are Revealed Just Before Departure
Picking somewhere to travel to might be difficult if you don’t have a list of spots that you’d like to hit, so ‘Weekendia’ is a platform that enables you to book a random... [More]
Randomized TV Streaming - Netflix Roulette Helps You Choose Movies When You Get Overwhelmed
SCORE 3
Mild 972 Clicks Pub: Apr 30, 14
Randomized TV Streaming
Netflix Roulette Helps You Choose Movies When You Get Overwhelmed
If you are in a relationship with Netflix and get indecisive about what to watch, Netflix Roulette is here for you. The web based app generates what television program or film you should watch next.... [More]
Randomized Meal Machines - In Japan, Diners May Now Have Meals Chosen for Them by Capsule Machines
SCORE 4.3
This Year and Average 413 Clicks Pub: Jul 29, 17
Randomized Meal Machines
In Japan, Diners May Now Have Meals Chosen for Them by Capsule Machines
Gachapon machines that dispense random toys in exchange for a few coins can be commonly found across Japan, but now the Nishiki Service Area Orisen is experimenting with offering meal machines. In... [More]
Chance-Based Restaurant Apps - 'Spotluck' Gives Out Discounts to Local Restaurants with a Spin
SCORE 4.8
This Quarter and Average 203 Clicks Pub: Oct 30, 17
Chance-Based Restaurant Apps
'Spotluck' Gives Out Discounts to Local Restaurants with a Spin
Between all the food delivery apps and great local restaurants available to the average consumer, deciding where to eat out can leave hungry patrons consumed by the paradox of choice, but the... [More]
Randomized Sharing Apps - Social Sharing App Rando Picks a Photo, GIF or Quote On Your Behalf
SCORE 1.5
Untested 80 Clicks Pub: Mar 7, 16
Randomized Sharing Apps
Social Sharing App Rando Picks a Photo, GIF or Quote On Your Behalf
This new social sharing app adds an element of Russian roulette to posting things on social media. The Rando app allows you to share a random photo, GIF or quote with friends. Randomly sharing... [More]
Quantcast