Leisure activities are led by randomized decision-making processes
Implications - By adding an element of surprise and taking stress out of the equation, brands optimize customer experience with leisure-focused activities through randomized automation – countering the overwhelming nature of excess choice in these competitive industries. The shift to removing the decision-making process from the purchase journey represents a step away from the consumerist paradigm of supplying endless choices, and a move towards fun, time-saving options.
Workshop Question - How can you introduce the concept of automated decision-making to your customers' purchase journeys?
Trend Themes
1. Randomized Leisure Experiences - The use of randomized automation in leisure activities is becoming more prevalent, allowing for a fun and stress-free experience for customers.
2. Surprise Travel Platforms - Travelers are seeking surprise and spontaneous trips, leading to the rise in popularity of platforms like Weekendia.
3. Chance-based Restaurant Services - Services like Spotluck are being developed to reduce decision-making and introduce users to new restaurants in their area.
Industry Implications
1. Entertainment - The use of randomized automation in leisure activities is becoming more prevalent, creating opportunities for businesses to capitalize on a fun and stress-free customer experience.
2. Travel - The trend towards surprise and spontaneous trips offers opportunities for businesses to disrupt the travel industry through platforms like Weekendia.
3. Food and Beverage - Chance-based restaurant services like Spotluck are being developed to reduce decision-making and offer new dining experiences, providing opportunities for businesses to capitalize on this trend.
6 Featured, 52 Examples:
118,236 Total Clicks
Date Range:
Apr 14 — Dec 17
Trending:
Mild
Consumer Insight Topics:
