Category
Tech
Delegated Interfaces
Trend cluster
Category
Recorded
Transformation
Voice recordings are used for artistic and functional purposes.
2.9
Trend score
Trend
What is the Recorded Transformation trend?
Recorded Transformation: Voice recordings are being transformed from their once solely practical nature to pieces of art, historical archives and to provide various distinct functions. The renewed ways in which brands and consumers are using audio recording technology sets an inspirational blueprint, outlining the potential in transforming the functions of relatively vintage tech in the modern digital age.
Trend themes
Themes within the Recorded Transformation trend
Three behaviours holding the trend together01
Use of Audio in Digital Technologies
The renewed way of turning relatively vintage tech into modern digital art encourages innovation in digital technologies.
02
Voices as Artwork
Voice recordings are no longer limited to their practical usage, but provide a canvas to create and exhibit artwork.
03
Physical and Digital Integration
Audio technologies are integrated with augmented reality to innovate physical goods and to multi-sensory experiences.
Industry implications
What the Recorded Transformation trend means for industry
Where the trend changes the playbookFor
Dating App Industry
Dating apps can integrate voice technology and recordings to create unique and more efficient online dating experiences.
For
Museum Industry
Museums can leverage interactive, multi-sensory exhibits that incorporate technology, to create a more engaging environment for visitors.
For
Technology Industry
Neural networks can be implemented in the audio industry, providing opportunities to create and design innovative audio and voice based technologies.
Workshop question
How can your brand repurpose some of its more dated processes, products or services?
Trend signals
Trend signals for Recorded Transformation
Trend score 2.9 out of 10, from popularity 50%, activity 30%, freshness 8%.
Popularity50%
Activity30%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Recorded Transformation trend
5 featured examples from Jul 4 to Dec 5, 2017CategoryLifestyle
Voice Recorded Chocolate Bars
'Voice Chocolate' Turns a Voice Recording into a Chocolate Bar
The confectionery industry may explore integrating voice recording technology and AR into their products to create personalized, interactive chocolate bars.
CategoryLifestyle
Audio-Based Dating Apps
The 'Whisperr' Date App Lets Users Listen to Prospective Partners
Online dating companies could explore adding audio as a feature to their platforms to differentiate themselves from competitors.
CategoryArt & Design
Personalized Museum Recordings
The Field Museum is Giving Exhibits Voices with a Recording Booth
Opportunity for traditional museums to innovate and offer interactive experiences to attract a wider audience.
CategorySocial Good
Local Protest Recordings
'Protests and Politics' is Part of the 'Cities and Memories' Collection
Opportunity for digital archive platforms to offer specialized services for archiving and organizing protest sounds.
CategoryTech
Digital Mimicry Programs
The Lyrebird Program Creates a Digital Version of Users Voices
Opportunity in creating voice cloning for popular video games, animation, and interactive movies.
