The design of the C’est Ça herbal cosmetics packaging aims to help highlight the inherent qualities of the product in order to convey this to the consumer right off the bat. Designed by Aleksandar Cvetković, the design for the Canada-based cosmetics brand packaging features a circular aesthetic on the soap boxes. This allows the product color and texture to be admired in contrast to the stark white border to further enhance the quality nature of the natural cosmetics product.
The C’est Ça herbal cosmetics packaging utilizes a box to house the soap, but features a circular cutout that enables consumers to touch the product and even smell it. Being that the products are natural, the ability to interact with them is key to letting shoppers experience each one to find the one for them.