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Legitimized Luddite

Consumers seek out tools to help them take breaks from connectivity

Implications - Consumers spend the majority of their lives with a smartphone within arm's reach, which has only increased the sentimental, nostalgic appeal of a pre-tech disconnect. However, disconnecting can be difficult without help, and companies have contributed by offering tools and apps that disable connectivity. Digitization isn't always the best way to engage people, and brands show authentic care for consumers when addressing tech fatigue through products that offer a disconnected alternative.
Workshop Question - How would your brand engage a consumer who's willingly decided to disconnect?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 71 Examples:
119,445 Total Clicks
Date Range:
Nov 16 — Sep 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Digital Detox-Inspired Accessories
Digital Detox-Inspired Accessories
This Skinny Dip London Tote Features a Graphic 'Offline' Logo
Skinny Dip London is an accessory brand synonymous with fun, youthful and attention-grabbing pieces and this statement tote is no exception. Featuring a chromatic rainbow print that is reminiscent... MORE
Anti-Distraction 4G Cellphones
Anti-Distraction 4G Cellphones
The Punkt MP02 Discourages Constant Connectivity
Smartphones have augmented many consumers to expect constant connectivity, which is something the Punkt MP02 cellphone aims to change with a design that is focused on a different kind of connection.... MORE
Connection-Blocking Phone Cases
Connection-Blocking Phone Cases
'Block' is a Stylish Accessory That Stops Messages, Calls and More
In a time when many smartphone users have found themselves constantly staring at their screens, real interaction seems to have taken a backseat—which is why this connection-blocking case was... MORE
Anti-Technology Smartphone Apps
Anti-Technology Smartphone Apps
The 'Forest' App Plants a Garden That Flourishes Without You
Users who are simply too attached to their smartphone apps or the like to put down their phone could benefit from the ‘Forest’ app as a way to help make a game out of curbing use. The &#... MORE
Miniature Phone Beds
Miniature Phone Beds
'The Phone Bed' is a Bed Frame and Mattress for Storing Smartphones
Beyond being a playful and surprisingly stylish charging terminal for one’s smartphone, ‘The Phone Bed’ is meant as a metaphor. Designed by Thrive Global, a health and well-being... MORE
Signal-Blocking Smartphone Boxes
Signal-Blocking Smartphone Boxes
The 'Pause' Box will Block Smartphone Signals to Encourage Chats
Many families struggle with having mealtime invaded by smartphones, so the ‘Pause’ box is designed to block signals whenever it’s best to put down your phone and talk to one another.... MORE
Smartphone-Storing Productivity Lamps
Smartphone-Storing Productivity Lamps
The Offline Lamp Only Works If You Surrender Your Phone
The Offline Lamp creates a distraction-free environment for the consumer, as it only provides light if the user surrenders their smart phone. This lamp was designed by Klemens Schillinger as a way... MORE
Disconnecting Phone Apps
Disconnecting Phone Apps
Samsung's 'Thrive' Will Block Selected Social Sites to Promote Balance
Sometimes, the connectivity that social media offers can have a negative impact on one’s personal well-being, so Arianna Huffington from Samsung, invented Thrive, an app made specifically for... MORE

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