Consumers seek out tools to help them take breaks from connectivity
Implications - Consumers spend the majority of their lives with a smartphone within arm's reach, which has only increased the sentimental, nostalgic appeal of a pre-tech disconnect. However, disconnecting can be difficult without help, and companies have contributed by offering tools and apps that disable connectivity. Digitization isn't always the best way to engage people, and brands show authentic care for consumers when addressing tech fatigue through products that offer a disconnected alternative.
Workshop Question - How would your brand engage a consumer who's willingly decided to disconnect?
Trend Themes
1. Anti-technology Products - Offering products such as smartphone-blocking phone cases, mini bed frames and mattresses for smartphones, signal-blocking smartphone boxes, and digital detox-inspired accessories, they encourage users to take breaks from technology.
2. Disconnecting Applications - Applications such as Forest, Thrive, and productivity lamps such as the Offline Lamp are designed to encourage user productivity by deterring them from using their smartphones and offering distractions.
3. Anti-distraction Devices - The Punkt MP02 brings a focus on limited connectivity with its intentionally simple design that allows only basic call and messaging functions.
Industry Implications
1. Technology Industry - Companies in the technology industry can learn to develop products and applications that can help their users take breaks from constant connectivity.
2. Wellness Industry - The wellness industry can develop products and campaigns that address technology addiction and promote habits that encourage mindfulness, engagement, and productivity.
3. Fashion Industry - The fashion industry can capitalize on the popularity of digital detoxing trends by producing accessories that express the detachment from technology.
