Category
Lifestyle
Assisted Choices
Trend cluster
Category
Multi-Functional
Plant
Non-plant products contain plantable components to create new life.
5.1
Trend score
Trend
What is the Multi-Functional Plant trend?
Multi-Functional Plant: Products that have seemingly little to do with plant life are now infusing seeds into their packaging in order to allow new life to grow once they have been consumed for their original purpose. These products are able to appeal to consumers with a variety of motivations – particularly those seeking optimum value for their money spent.
Trend themes
Themes within the Multi-Functional Plant trend
Three behaviours holding the trend together01
Seed-Infused Products
Seed-infused products across various industries are gaining popularity as they allow consumers to enjoy the product while giving them a chance to contribute positively to the environment.
02
Eco-Friendly Packaging
Eco-friendly packaging is becoming a trend as consumers seek responsible and sustainable alternatives to traditional packaging methods.
03
Sustainable Disposables
The use of sustainable disposables is becoming increasingly popular as consumers demand more environmentally friendly alternatives to single-use products.
Industry implications
What the Multi-Functional Plant trend means for industry
Where the trend changes the playbookFor
Food and Beverages
Seed-infused products in the food and beverage industry offer a fresh way to reduce waste and promote healthy eating while supporting sustainability efforts.
For
Beauty and Personal Care
Eco-friendly packaging in the beauty and personal care industry allows brands to appeal to environmentally conscious consumers while simultaneously promoting responsible consumption.
For
Household and Lifestyle
Sustainable disposables in the household and lifestyle industry offer a convenient way to reduce waste and support consumer efforts towards environmental sustainability.
Workshop question
How can your brand optimize consumer purchases by enhancing the functions of its products/services?
Trend signals
Trend signals for Multi-Functional Plant
Trend score 5.1 out of 10, from popularity 75%, activity 69%, freshness 8%.
Popularity75%
Activity69%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Multi-Functional Plant trend
8 featured examples from Jun 13, 2014 to Nov 30, 2017CategoryEco
Plantable Coffee Cups
Seeds of Truth Coffee Cups Create Herb Gardens Instead of Waste
Opportunity to create sustainable and eco-friendly packaging solutions for food and beverage products.
CategoryEco
Biodegradable Seed-Ingrained Plates
Papelyco by Lifepack Offers Unique Disposable Plates
The food packaging industry has the potential to benefit from using biodegradable materials and seed-embedded products to offer sustainable and innovative packaging solutions.
CategoryEco
Seed-Infused Beauty Packages
Mel Millis' Recycled Paper Packaging is Embedded with Flower Seeds
Disruptive innovation opportunity: Integrate eco-friendly and sustainable packaging solutions in the beauty industry.
CategoryLifestyle
Floral Seed-Embedded Lollipops
These Flower Lollipop Sticks Can Be Planted After Eaten
The confectionery industry can innovate by incorporating sustainable and plantable elements into their products, allowing consumers to enjoy a delicious treat while supporting env…
CategoryEco
Paper Tube Lip Balms
Plenty + Spare's Eco Lip Balms are Packaged in an Alternative to Plastic
The personal care industry can explore the use of sustainable packaging materials like paperboard tubes to align with consumer demands for eco-friendly products.
CategoryEco
Plantable Coffee Containers
This Eco-Friendly Plantable Coffee Cup Turns Into Compost As Well
The packaging industry can adapt to the trend of eco-friendly packaging to attract consumers who value sustainability
CategoryEco
Seed-Infused Greeting Cards
These Seed Greeting Cards Can Be Planted and Cultivated After Use
This industry can embrace the trend of seed-infused greeting cards to offer consumers a unique and eco-friendly way of sending messages.
CategoryArt & Design
Plantable Sprout Pencils
The Sprout Pencils are Environmentally Friendly by Turning into Shrubs
The stationery industry can explore the disruptive innovation potential of developing eco-friendly writing utensils with a sustainable afterlife.
