Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pain
Alleviation
Brands are offering products with head and neck pain-specific functions.
5.4
Trend score
Trend
What is the Pain Alleviation trend?
Pain Alleviation: The impact that rampant smartphone and computer use has had on people's bodies' is both visible and felt, and brands are now creating products that alleviate the pain and stiffness that these products can cause – specifically concentrated in the head and neck areas. This shift comes as consumers seek to balance their health and wellness needs with their desire to continue their regular habits as they always have done.
Trend themes
Themes within the Pain Alleviation trend
Three behaviours holding the trend together01
Digital Strain Relief
Products that alleviate the physical strain caused by technology usage. Disruptive innovation opportunities include digital wellness wearables or furniture.
02
Home Pain Relief
Devices or products that cater to pain relief at home. Disruptive innovation opportunities include mobile or on-demand services that cater to personal wellness.
03
Ocular Fatigue Solutions
Products that ease eye strain caused by digital technology. Disruptive innovation opportunities include digital wellness products and medical technology that accommodates for digital use.
Industry implications
What the Pain Alleviation trend means for industry
Where the trend changes the playbookFor
Digital Wellness
A digital wellness industry that offers products and services designed to improve personal wellness when using digital technology. Disruptive innovation opportunities include digital wellness wearables and furniture, virtual reality or augmented reality wellness solutions, mobile or on-demand wellness servicing, and digital detox retreats.
For
Home Health and Wellness
An industry that caters to personal health and wellness solutions in the home. Disruptive innovation opportunities include home health monitoring systems, on-demand health or wellness services in the home, home healthcare or medical technology, and mobile wellness coaching or assistance.
For
Medical Technology
An industry that caters to medical innovation and healthcare solutions. Disruptive innovation opportunities include medical technology that accommodates digital usage such as eye strain relievers, posture correctors, or other targeted physical therapy devices.
Workshop question
How can your brand cater to consumers seeking balance in their lifestyles?
Trend signals
Trend signals for Pain Alleviation
Trend score 5.4 out of 10, from popularity 84%, activity 70%, freshness 8%.
Popularity84%
Activity70%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pain Alleviation trend
4 featured examples from Dec 29, 2016 to Nov 6, 2017CategoryLifestyle
Ocular Fatigue Massage Masks
The Vortix Eye Massager Alleviates Tension and Strain
Opportunity for companies to develop eye massage masks and digital wellness applications to address the issue of digital fatigue.
CategoryLifestyle
Pain-Eliminating Head Hammocks
The 'Neck Hammock' Provides Professional Pain Relief from Home
The 'Neck Hammock' represents a new product category for physical therapists to offer their clients that can be used at home for pain management and relaxation.
CategoryLifestyle
Cooling Pillow Mats
'Penguin' is a Cooling Gel Mat That Helps to Beat the Summer Heat
Home goods companies have an opportunity to create innovative temperature-control products that improve comfort and sleep quality during the summer months.
CategoryLifestyle
Digital Strain Neck Massagers
The Kiki Newgain Neck Massager Radiates Heat and Soothes Pain
The technology industry can explore the development of innovative solutions and ergonomic designs to address the issue of digital strain.
