Dispensary services use digital platforms to market or sell products
Implications - With the cannabis industry in North America on a significant upturn, brands that sell or promote this product are doing so via various digital platforms, whether those are apps or digital booths. This shift serves to further normalize this industry in both recreational and medicinal capacities, while providing the convenience consumers require.
Workshop Question - How can your company overcome any negative perceptions its consumers may have towards aspects of its brand?
Trend Themes
1. Digitized Dispensary - Brands in the cannabis industry are using digital platforms for marketing and sales to further normalize the industry, creating an opportunity for dispensaries to manage their listings and gather reviews.
2. Mobile Marijuana Delivery - Marijuana delivery applications such as Nestdrop and GreenRush, which connect patients with dispensaries, are disrupting the pharmaceutical, delivery and transportation industries.
3. Virtual Cannabis Shops - Digitally-focused dispensaries such as The Reef are disrupting traditional brick-and-mortar retail, providing customers with a futuristic shopping experience, and creating an opportunity to use flat screens and tablets for interactive sales strategies.
Industry Implications
1. Pharmaceutical - Medical marijuana delivery services are disrupting the traditional pharmaceutical industry and providing patients with fast, convenient access to medicinal cannabis products.
2. Delivery and Transportation - Mobile marijuana delivery apps are disrupting traditional delivery and transportation industries by delivering cannabis products to their customers' doorstep.
3. Retail - Digitally-focused dispensaries such as The Reef are disrupting traditional brick-and-mortar retail, providing customers with a futuristic shopping experience.
