Category
Lifestyle
Assisted Choices
Trend cluster
Category
Digitized
Dispensary
Dispensary services use digital platforms to market or sell products.
2.8
Trend score
Trend
What is the Digitized Dispensary trend?
Digitized Dispensary: With the cannabis industry in North America on a significant upturn, brands that sell or promote this product are doing so via various digital platforms, whether those are apps or digital booths. This shift serves to further normalize this industry in both recreational and medicinal capacities, while providing the convenience consumers require.
Trend themes
Themes within the Digitized Dispensary trend
Three behaviours holding the trend together01
Digitized Dispensary
Brands in the cannabis industry are using digital platforms for marketing and sales to further normalize the industry, creating an opportunity for dispensaries to manage their listings and gather reviews.
02
Mobile Marijuana Delivery
Marijuana delivery applications such as Nestdrop and GreenRush, which connect patients with dispensaries, are disrupting the pharmaceutical, delivery and transportation industries.
03
Virtual Cannabis Shops
Digitally-focused dispensaries such as The Reef are disrupting traditional brick-and-mortar retail, providing customers with a futuristic shopping experience, and creating an opportunity to use flat screens and tablets for interactive sales strategies.
Industry implications
What the Digitized Dispensary trend means for industry
Where the trend changes the playbookFor
Pharmaceutical
Medical marijuana delivery services are disrupting the traditional pharmaceutical industry and providing patients with fast, convenient access to medicinal cannabis products.
For
Delivery and Transportation
Mobile marijuana delivery apps are disrupting traditional delivery and transportation industries by delivering cannabis products to their customers' doorstep.
For
Retail
Digitally-focused dispensaries such as The Reef are disrupting traditional brick-and-mortar retail, providing customers with a futuristic shopping experience.
Workshop question
How can your company overcome any negative perceptions its consumers may have towards aspects of its brand?
Trend signals
Trend signals for Digitized Dispensary
Trend score 2.8 out of 10, from popularity 39%, activity 38%, freshness 8%.
Popularity39%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Digitized Dispensary trend
5 featured examples from Aug 11, 2015 to Apr 30, 2016CategoryLifestyle
Digital Pot Shops
This Washington Recreational Marijuana Store is a Purely Digital Dispensary
Implementing a purely digital approach can revolutionize the way cannabis is sold.
CategoryTech
Convenient Cannabis Service Apps
Blazenow is a New App That Helps Users Find Dispensaries
The cannabis industry stands to gain immensely from innovations in app-based services like Blazenow.
CategoryBusiness
Legal Marijuana Apps
This Marijuana Delivery App Gets Cannabis from Dispensaries to Patients
Legal marijuana apps have the potential to disrupt the cannabis industry by streamlining delivery processes and expanding customer reach.
CategoryTech
Dispensary-Connecting Platforms
GreenRush is a Mobile Platform Connecting Patients to Dispensaries
The growing demand for convenient and efficient cannabis delivery services is creating opportunities for platforms like GreenRush to disrupt the traditional retail sector.
CategoryTech
Marijuana-Locating Apps
'Blaze Now' Helps Users Rate and Find Marijuana Dispensaries
The growing demand for marijuana-related apps presents a lucrative opportunity for mobile app developers to create innovative and user-friendly platforms like Blaze Now.
