The Automated Selfie Stick is a conceptual smartphone accessory that parodies selfie culture as an advertisement for the reality television series, Unreal. The selfie stick is designed by a faux company called UnREAL with accessories that replicate a camera crew with added lights, wind machines and an extra long arm to capture the ideal shot. Though the accessory is only a concept design, it parodies the aesthetic of achieving professional-like quality images for social media and documenting every life detail.
Going beyond the functionality of the average selfie stick, the UnREAL version opts for several added features that are designed to give consumers an aspired photographic appearance. The device includes two extending bright lights that surround the phone's frame and fans below for a hair blowing effect. The absurdity of the device's design draws attention to the lengths consumers will go to capture that ideal selfie.