Category
Tech
Delegated Interfaces
Trend cluster
Category
High-Brow
TV
As mobile watching increases, television is seen as a more high-brow option.
4.6
Trend score
Trend
What is the High-Brow TV trend?
High-Brow TV: With the rise of mobile watching and streaming comes a decrease in image and audio quality. As backlash, television is being seen as a more high-brow option for entertainment. Additionally, technological advancements and a skew toward older, more affluent demographics make it a perfect time for holistically luxurious televisions. Integrating high-end technology -- such as OLED monitors -- with more design-conscious form achieves this high-brow rebrand that proves the power of an underdog.
Trend themes
Themes within the High-Brow TV trend
Three behaviours holding the trend together01
Luxury TV Sets
High-end TVs offer a high-brow option for entertainment with luxurious designs and technological advancements.
02
Artful TV Frames
TV sets are designed to look like art pieces, with features like OLED monitors, artworks, and classic frames.
03
Design-Conscious TVs
TV sets are designed to be more of a focal point in a space with freestanding designs and a design-conscious aesthetic.
Industry implications
What the High-Brow TV trend means for industry
Where the trend changes the playbookFor
Technology Industry
Technological advancements provide opportunities for luxury and design-focused TV sets.
For
Home Decor Industry
TV sets functioning as art pieces provide opportunities to incorporate them into interior design.
For
Entertainment Industry
Design-conscious TVs cater to the preferences of consumers seeking stylish home entertainment solutions.
Workshop question
What could you do to position your product as the premium option in your industry?
Trend signals
Trend signals for High-Brow TV
Trend score 4.6 out of 10, from popularity 64%, activity 65%, freshness 8%.
Popularity64%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the High-Brow TV trend
4 featured examples from Mar 15 to Nov 8, 2017CategoryTech
Design-Conscious Freestanding TVs
The 'Maison TV' Boasts a Streamlined Style Aesthetic
Opportunity for home electronics manufacturers to create design-focused TVs and other devices.
CategoryTech
Co-Branded Luxury Televisions
LG and Bang & Olufsen Have Partnered on the BeoVision Eclipse
Co-branded luxury TVs like the LG and Bang & Olufsen's BeoVision Eclipse demonstrate an opportunity for home electronics to be more than functional, but to also make a statement w…
CategoryArt & Design
Art Deco Televisions
Bodo Sperlein's Bild 9 Television was Designed for German Tech Brand Loewe
Opportunity for consumer electronics companies to innovate and offer visually appealing TVs with modern technologies.
CategoryArt & Design
Artfully Framed Televisions
This Samsung Television by Fuseproject Looks Just Like a Piece of Art
With artful designs, the TV industry has the opportunity to create modern and functional pieces for home decoration.
