High-Brow TV

As mobile watching increases, television is seen as a more high-brow option

Implications - With the rise of mobile watching and streaming comes a decrease in image and audio quality. As backlash, television is being seen as a more high-brow option for entertainment. Additionally, technological advancements and a skew toward older, more affluent demographics make it a perfect time for holistically luxurious televisions. Integrating high-end technology -- such as OLED monitors -- with more design-conscious form achieves this high-brow rebrand that proves the power of an underdog.
SCORE 7.6
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56,143 Total Clicks
Mar 17 - Dec 17
Fresh and Warm
TechLuxury
Featured Examples
Design-Conscious Freestanding TVs - The 'Maison TV' Boasts a Streamlined Style Aesthetic
SCORE 7.9
This Month and Hot 1,297 Clicks Pub: Nov 8, 17
Design-Conscious Freestanding TVs
The 'Maison TV' Boasts a Streamlined Style Aesthetic
Many technology users have shifted towards mobile technology for consuming content but the living room television remains an important part of the home, so the ‘Maison TV’ identifies how... [More]
Co-Branded Luxury Televisions - LG and Bang & Olufsen Have Partnered on the BeoVision Eclipse
SCORE 7.4
This Year and Warm 1,410 Clicks Pub: Aug 30, 17
Co-Branded Luxury Televisions
LG and Bang & Olufsen Have Partnered on the BeoVision Eclipse
With even low-end televisions sporting features that were the height of in-home entertainment just five years ago, the BeoVision Eclipse shows what it takes to stand out as a luxury television in... [More]
Art Deco Televisions - Bodo Sperlein's Bild 9 Television was Designed for German Tech Brand Loewe
SCORE 5.6
This Year and Warm 491 Clicks Pub: May 3, 17
Art Deco Televisions
Bodo Sperlein's Bild 9 Television was Designed for German Tech Brand Loewe
Bodo Sperlein, the London-based creative director for German tech brand Loewe, has created the Bild 9 television to, as he puts it, “de-geezer the TV.” Embracing modern technological... [More]
Artfully Framed Televisions - This Samsung Television by Fuseproject Looks Just Like a Piece of Art
SCORE 6.3
This Year and Warm 269 Clicks Pub: Mar 15, 17
Artfully Framed Televisions
This Samsung Television by Fuseproject Looks Just Like a Piece of Art
Yves BĂ©har’s studio Fuseproject recently created an artful Samsung television that resembles a framed piece of art moreso than a piece of one’s home entertainment system. When added... [More]
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