Extreme Aging

As an offshoot of potentialism, a market for Boomer adventure tourism is expanding

Implications - As ex-hippies, the aging Boomer demographic is not looking to simply relax during retirement. They are instead seeking new and exciting opportunities by way of adventure travel. This opens doors for cross-industry ideas positioning "aging" as a time for new opportunity, and signifies a cultural shift away from the old definition of what it means to grow older.
SCORE 5.1
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48,611 Total Clicks
Mar 15 - Dec 17
Fresh and Mild
WorldTravelLife-StagesBoomers
Featured Examples
Boomer-Centric Wilderness Courses - Adventure 16's 'Wilderness Basics Course' Educates on Survival
SCORE 6
This Month and Warm 212 Clicks Pub: Nov 13, 17
Boomer-Centric Wilderness Courses
Adventure 16's 'Wilderness Basics Course' Educates on Survival
Adventure 16, an outdoor apparel company based out of San Diego, frequently serves a market of Baby Boomers and older, and it has thus tailored many of its branded experiences toward that... [More]
Boomer E-Biking Adventures - An Endeavor to Break the World Record for Electric Bicycling in Europe
SCORE 3
Mild 747 Clicks Pub: Mar 24, 15
Boomer E-Biking Adventures
An Endeavor to Break the World Record for Electric Bicycling in Europe
Breaking a world record is a big deal, and one couple has chosen to fuel their finances for a great European e-biking tour through an Indigogo campaign. Eager to undertake a groundbreaking journey... [More]
Senior Activity Vouchers - These Senior Discount Packages Encourage Enriching Experiences
SCORE 2.6
Mild 593 Clicks Pub: Jul 31, 15
Senior Activity Vouchers
These Senior Discount Packages Encourage Enriching Experiences
Singapore’s Ministry of Health recently introduced a series of senior discount packages, which are designed to give aging citizens more opportunities to pursue travel, education and other... [More]
Inter-Generational Travel Contests - Road Scholar Wants Grandparents to Travel with Their Grand Kids
SCORE 3.5
This Month and Mild 39 Clicks Pub: Nov 9, 17
Inter-Generational Travel Contests
Road Scholar Wants Grandparents to Travel with Their Grand Kids
Road Scholar, an educational travel platform for those over the age of 55 has recently unveiled a series of inter-generational travel programs that enable a grandparent to travel with a grand child.... [More]
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