As an offshoot of potentialism, a market for Boomer adventure tourism is expanding
Implications - As ex-hippies, the aging Boomer demographic is not looking to simply relax during retirement. They are instead seeking new and exciting opportunities by way of adventure travel. This opens doors for cross-industry ideas positioning "aging" as a time for new opportunity, and signifies a cultural shift away from the old definition of what it means to grow older.
Workshop Question - How can you better serve your aging consumer?
Trend Themes
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Adventure Travel for Baby Boomers — As ex-hippies continue to age, they seek new and exciting opportunities by way of adventure travel, opening doors for cross-industry ideas positioning 'aging' as a time for new opportunity.
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Senior-based Discount Packages — As the baby boomer generation continues to age, there is an increasing emphasis on pursuing enriching experiences like travel and education, and senior-based discounts can encourage this trend.
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Boomer Travel Agencies — Road Scholar and other companies offer planned adventures geared towards boomers, recognizing the value that that generation places in exploring foreign lands and seeing what the world has to offer.
Industry Implications
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Travel & Tourism — Boomers seek adventure travel and meaningful travel experiences
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Hospitality — Senior-based discount packages offer seniors opportunities to travel and experience a hotel's amenities
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Health and Wellness — Boomers seek adventure in outdoor activities, creating opportunities for businesses to cater to their needs for equipment, conditioning and first aid supplies
6 Featured, 48 Examples:
116,498 Total Clicks
Date Range:
Mar 15 — Jan 18
Trending:
Untested
Consumer Insight Topics:
