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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,232 more

Extreme Aging

As an offshoot of potentialism, a market for Boomer adventure tourism is expanding

Implications - As ex-hippies, the aging Boomer demographic is not looking to simply relax during retirement. They are instead seeking new and exciting opportunities by way of adventure travel. This opens doors for cross-industry ideas positioning "aging" as a time for new opportunity, and signifies a cultural shift away from the old definition of what it means to grow older.
Workshop Question — How can you better serve your aging consumer?
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 48 Examples:
82,084 Total Clicks
Date Range:
Mar 15 — Jan 18
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Boomer-Centric Wilderness Courses
Boomer-Centric Wilderness Courses
Adventure 16's 'Wilderness Basics Course' Educates on Survival
Adventure 16, an outdoor apparel company based out of San Diego, frequently serves a market of Baby Boomers and older, and it has thus tailored many of its branded experiences toward that... MORE
Boomer E-Biking Adventures
Boomer E-Biking Adventures
An Endeavor to Break the World Record for Electric Bicycling in Europe
Breaking a world record is a big deal, and one couple has chosen to fuel their finances for a great European e-biking tour through an Indigogo campaign. Eager to undertake a groundbreaking journey... MORE
Senior Activity Vouchers
Senior Activity Vouchers
These Senior Discount Packages Encourage Enriching Experiences
Singapore’s Ministry of Health recently introduced a series of senior discount packages, which are designed to give aging citizens more opportunities to pursue travel, education and other... MORE
Boomer Travel Agencies
Boomer Travel Agencies
'Road Scholar' Organizes Trips Geared Toward Older Travelers
Older travelers have different needs than youthful wild oat-sowers gallivanting around the world, and ‘Road Scholar’ is a company dedicated to providing for those specifications. The... MORE
Inter-Generational Travel Contests
Inter-Generational Travel Contests
Road Scholar Wants Grandparents to Travel with Their Grand Kids
Road Scholar, an educational travel platform for those over the age of 55 has recently unveiled a series of inter-generational travel programs that enable a grandparent to travel with a grand child.... MORE
Exciting Boomer Travel Excursions
Exciting Boomer Travel Excursions
Elder Treks Invites Boomers to Take Part in Exciting Getaways
It’s often assumed that Boomers would prefer a quiet getaway, making it difficult for the demographic to plan international adventures with like-minded travelers, which is why Elder Treks... MORE

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Related Examples

Singles Boomer Cruises
Singles Boomer Cruises
Boomer Break is Offering a Singles Cruise for Solo Travelers
Purposeful Travel Opportunities
Purposeful Travel Opportunities
'Journey' is for Millennials Who Love Traveling with a Purpose
Boomer-Specific Travel Lodges
Boomer-Specific Travel Lodges
Ted Turner Expeditions Offer Cozy and Exciting Spaces for Boomers
Millennial Trip Planning Apps
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Marbl is Building an Online Community of Travelers
Accessible Boomer Tours
Accessible Boomer Tours
Boomer Tours Provides Travelers with Helpful Info and Planning Resources
Boomer-Specific Tour Agencies
Boomer-Specific Tour Agencies
Funtrek Tours Supplies Canadian Seniors with Unique Experiences
Quiz-Based Travel Apps
Quiz-Based Travel Apps
'Nexto' Replaces Audio Guides with Engaging AR Games and Quizzes
Weekend Travel Resources
Weekend Travel Resources
A Brit and A Southerner Focuses on Chris and Heather Boothman's Travels
play_circle_filled Luxe Wellness Retreats
Luxe Wellness Retreats
Wanderwell's 'New Year, New You Retreat' Will Take Place in Los Cabos
Rustic Deli Retailers
Rustic Deli Retailers
Israel's ZEST is a Grocery Store Modeled After an Authentic Outdoor Market
Boomer Companionship Platforms
Boomer Companionship Platforms
Stitch Helps Users 50 and Over Form Friendships or Love Connections
play_circle_filled Luxury Swedish SUV Pop-Ups
Luxury Swedish SUV Pop-Ups
Volvo Studio Milan is a Pop-Up Dedicated to Driving and Design
play_circle_filled Biker-Lambasting Car Ads
Biker-Lambasting Car Ads
Mercedes-Benz's 'Built to Be Wild' Ad Features Peter Fonda
Family-Friendly Vacation Rentals
Family-Friendly Vacation Rentals
Kid and Coe is Like an Airbnb for Family-Friendly Spaces
Private Airplane Cabins
Private Airplane Cabins
Singapore Airlines Introduced Private In-Flight Cabins
LEGO Vacation Home Campaigns
LEGO Vacation Home Campaigns
Airbnb and LEGO House are Sending One Family to a LEGO-Made Home
Home-Attachment Concept Vehicles
Home-Attachment Concept Vehicles
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Passport-Purchasing Promotions
Passport-Purchasing Promotions
Quantas Will Buy Americans a Passport If They Travel to Australia
Online Framing Services
Online Framing Services
Fine Art America’s Online Mail & Frame Service Makes Custom Framing Easy
Vacation Incentive Loyalty Programs
Vacation Incentive Loyalty Programs
Consumers Can Earn Air Miles with Groupon's Loyalty Program
play_circle_filled Multi-Generational Loan Ads
Multi-Generational Loan Ads
This 30-Second MTCU Commercial Shows the Company's Range of Appeal
Connected Cruise Ship Wearables
Connected Cruise Ship Wearables
Carnival’s Regal Princess is Offering a More Personal Experience
Senior-Centered Community Cafes
Senior-Centered Community Cafes
Mather's Cafes Host Speed Dating and Wine Tastings for Boomers
Boomer-Targeted Music Festivals
Boomer-Targeted Music Festivals
Desert Trip is Being Marketed as a Festival for Older Demographics
Boomer-Friendly Entertainment Spaces
Boomer-Friendly Entertainment Spaces
Smash Park Combines Food & Drinks with Low-Impact Activities
Ergonomic Camping Mattresses
Ergonomic Camping Mattresses
The OutdoorsmanLab Ultralight Sleeping Pads Provides Optimal Support
play_circle_filled Senior-Specific Phone Plans
Senior-Specific Phone Plans
T-Mobile's Unlimited 55+ Plan Was Made for Tech-Savvy Boomers
Baby Boomer Beauty Vlogs
Baby Boomer Beauty Vlogs
Melissa55 Helps Women Over 60 Experiment with Makeup
Caribbean-Inspired Boomer Resorts
Caribbean-Inspired Boomer Resorts
The First Latitude Margaritaville Will Be in Daytona Beach
Luxurious Boomer-Centric Caravans
Luxurious Boomer-Centric Caravans
Elite Caravans are Geared Toward Wealthy Baby Boomers
Senior Citizen Restaurant Pop-Ups
Senior Citizen Restaurant Pop-Ups
Oma's Pop-Up Serves as a Social Reintegration for Grandparents
Seniors-Targeting Telehealth Services
Seniors-Targeting Telehealth Services
Seniors Wireless Offers Mobile & teleMED Assist For Just $1
Senior Cycling Programs
Senior Cycling Programs
Experience Plus Bicycle Training Prepares Over 50s for Adventurous Rides
play_circle_filled Data-Driven Cycling Classes
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The Pursuit by Equinox is a New High Tech Workout Debuting at SXSW
Virtual Bike Race Technology
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VeloReality's Indoor Cycling Videos Let Riders Race in Cold Weather
Adventurous Alcohol Tours
Adventurous Alcohol Tours
Ciclismo Classico's Bike and Beer Package Focuses on Two Belgium Gems
Scenic Mountain Biking Tours
Scenic Mountain Biking Tours
Western Spirit Cycling Adventures Organizes Grand Canyon Excursions
Gamified Spin Classes
Gamified Spin Classes
Pursuit by Equinox Displays Real Time Statistics on a Leaderboard
Assistive Library Beacons
Assistive Library Beacons
Using Emerging Library Technology, This Florida Library Keeps Current
VR Spin Classes
VR Spin Classes
'The Trip' from 24 Hour Fitness and Les Mills Introduces Immersive Cycling
Intuitive Senior Smartphones
Intuitive Senior Smartphones
The Doro Liberto 820 is a User-Friendly Phone for the Elderly
play_circle_filled Senior Communication Apps
Senior Communication Apps
BigHappyInbox's Technology for Seniors Simplifies Emails, Photos & News
Intergenerational Learning Programs
Intergenerational Learning Programs
The Learner Link Lets Seniors & Teens Learn From Each Other
Seniors' Produce Programs
Seniors' Produce Programs
The Farm to Senior Program Provides Seniors With Fresh Produce
Golden-Age Social Networking
Golden-Age Social Networking
The Stitch Service for Senior Citizens Helps Connect Older Folk
Fashionable Cycling Tours
Fashionable Cycling Tours
A World Bicycle Tour Celebrates the Launch of Two New A2B Bikes
Cycling Maintenance Workshops
Cycling Maintenance Workshops
GetMoreBikes Employs Residents and Offers Apprenticeships
Slow-Driving Taxi Services
Slow-Driving Taxi Services
Kotsu's Turtle Taxis in Japan Have an Option to Go as Slow as a Turtle