Extreme Aging

As an offshoot of potentialism, a market for Boomer adventure tourism is expanding

Implications - As ex-hippies, the aging Boomer demographic is not looking to simply relax during retirement. They are instead seeking new and exciting opportunities by way of adventure travel. This opens doors for cross-industry ideas positioning "aging" as a time for new opportunity, and signifies a cultural shift away from the old definition of what it means to grow older.

Workshop Question - How can you better serve your aging consumer?
SCORE 3.3
Popularity
Activity
Freshness
Megatrends
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75,027 Total Clicks
Mar 15 - Jan 18
This Year and Untested
WorldTravelLife-StagesBoomers
Featured Examples
Boomer-Centric Wilderness Courses - Adventure 16's 'Wilderness Basics Course' Educates on Survival
SCORE 5.2
Warm 402 Clicks Pub: Nov 13, 17
Boomer-Centric Wilderness Courses
Adventure 16's 'Wilderness Basics Course' Educates on Survival
Adventure 16, an outdoor apparel company based out of San Diego, frequently serves a market of Baby Boomers and older, and it has thus tailored many of its branded experiences toward that... [More]
Boomer E-Biking Adventures - An Endeavor to Break the World Record for Electric Bicycling in Europe
SCORE 2.8
Mild 853 Clicks Pub: Mar 24, 15
Boomer E-Biking Adventures
An Endeavor to Break the World Record for Electric Bicycling in Europe
Breaking a world record is a big deal, and one couple has chosen to fuel their finances for a great European e-biking tour through an Indigogo campaign. Eager to undertake a groundbreaking journey... [More]
Senior Activity Vouchers - These Senior Discount Packages Encourage Enriching Experiences
SCORE 2.3
Untested 684 Clicks Pub: Jul 31, 15
Senior Activity Vouchers
These Senior Discount Packages Encourage Enriching Experiences
Singapore’s Ministry of Health recently introduced a series of senior discount packages, which are designed to give aging citizens more opportunities to pursue travel, education and other... [More]
Boomer Travel Agencies - 'Road Scholar' Organizes Trips Geared Toward Older Travelers
SCORE 2.5
This Year and Untested 320 Clicks Pub: Jan 8, 18
Boomer Travel Agencies
'Road Scholar' Organizes Trips Geared Toward Older Travelers
Older travelers have different needs than youthful wild oat-sowers gallivanting around the world, and ‘Road Scholar’ is a company dedicated to providing for those specifications. The... [More]
Inter-Generational Travel Contests - Road Scholar Wants Grandparents to Travel with Their Grand Kids
SCORE 2.1
Untested 149 Clicks Pub: Nov 9, 17
Inter-Generational Travel Contests
Road Scholar Wants Grandparents to Travel with Their Grand Kids
Road Scholar, an educational travel platform for those over the age of 55 has recently unveiled a series of inter-generational travel programs that enable a grandparent to travel with a grand child.... [More]
Exciting Boomer Travel Excursions - Elder Treks Invites Boomers to Take Part in Exciting Getaways
SCORE 2.2
This Year and Untested 211 Clicks Pub: Jan 4, 18
Exciting Boomer Travel Excursions
Elder Treks Invites Boomers to Take Part in Exciting Getaways
It’s often assumed that Boomers would prefer a quiet getaway, making it difficult for the demographic to plan international adventures with like-minded travelers, which is why Elder Treks... [More]
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