Consumers seek out fantasy experiences as forms of escapist stress-relief
Implications - Seeking to alleviate stress via escapism, women are choosing to incorporate the characters of their youth into their milestone celebrations as well as into their daily routines – infusing their adult lives with the luxury of being a princess. The result is an escapist fantasy for consumers who are motivated by nostalgia in their purchase decisions.
Workshop Question - What can you integrate into your brand's products/services or campaigns to allow consumers an escape from their everyday lives?
Trend Themes
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Escapism Through Fantasy Characters — Consumers use childhood character nostalgia to alleviate stress via escapist experiences in their adult lives.
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Disney-inspired Fashion and Entertainment — Consumers seek out Disney-inspired fashion and entertainment to make their lives and milestones more magical.
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Princess-themed Dining Experiences — Consumers are interested in dining and brunch experiences that are princess-themed and include character interactions.
Industry Implications
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Fashion and Apparel — Fashion and apparel companies can consider creating licensed character bridal gowns and crochet patterns, as well as other Disney-inspired clothing and accessories.
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Hospitality — Hospitality businesses can think about creating Disney princess-themed hotel rooms, dining experiences and pop-up activations at cafe venues.
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Entertainment — Entertainment companies can consider organizing princess-themed on-site events and productions for children and adults and host on-site character interactions.
4 Featured, 35 Examples:
248,321 Total Clicks
Date Range:
Aug 17 — Jun 19
Trending:
Hot
Consumer Insight Topics:
