Prolonged Princess

Consumers seek out fantasy experiences as forms of escapist stress-relief

Implications - Seeking to alleviate stress via escapism, women are choosing to incorporate the characters of their youth into their milestone celebrations as well as into their daily routines – infusing their adult lives with the luxury of being a princess. The result is an escapist fantasy for consumers who are motivated by nostalgia in their purchase decisions.
SCORE 7.4
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92,855 Total Clicks
Apr 17 - Dec 17
This Year and Hot
LifestyleLifeLife-StagesWeddings
Featured Examples
Disney Bridal Gowns - Kuraudia Co. Launched an Officially Licensed Line of Princess Dresses
SCORE 8.5
This Year and V. Hot 17,388 Clicks Pub: Sep 10, 17
Disney Bridal Gowns
Kuraudia Co. Launched an Officially Licensed Line of Princess Dresses
Kuraudia Co. is a Japan-based wedding dress company that recently launched an officially licensed collection of dazzling Disney bridal gowns that take inspiration from iconic animated princesses.... [More]
Crochet Princess Blankets - These Knit Blankets Look Like the Dresses of Disney Princesses
SCORE 7.9
This Year and Hot 2,056 Clicks Pub: Aug 3, 17
Crochet Princess Blankets
These Knit Blankets Look Like the Dresses of Disney Princesses
These crochet princess blankets look like Disney princess dresses when they are worn. These Disney princess-inspired blankets have taken the Internet by storm. The wearer slips their arms into the &#... [More]
Disney Tea Collections - Twinings Launched a Herbal Tea Collection Inspired by Beauty and the Beast
SCORE 5.7
Warm 825 Clicks Pub: Apr 5, 17
Disney Tea Collections
Twinings Launched a Herbal Tea Collection Inspired by Beauty and the Beast
Inspired by the release of Disney’s live-action Beauty and the Beast film, Twinings collaborated on the creation of a herbal tea collection that will appeal to those who are seeking unique... [More]
Disney Princess Brush Sets - These Disney Makeup Brushes From Luxie are Inspired by Princess Jasmine
SCORE 5.8
This Year and Warm 1,340 Clicks Pub: Oct 1, 17
Disney Princess Brush Sets
These Disney Makeup Brushes From Luxie are Inspired by Princess Jasmine
It is no secret that you don’t need to be a kid to harbor a deep love for all things Disney, as evidenced by these Disney makeup brushes. Inspired by Princess Jasmine, the six piece makeup... [More]
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