Consumers seek out fantasy experiences as forms of escapist stress-relief
Implications - Seeking to alleviate stress via escapism, women are choosing to incorporate the characters of their youth into their milestone celebrations as well as into their daily routines – infusing their adult lives with the luxury of being a princess. The result is an escapist fantasy for consumers who are motivated by nostalgia in their purchase decisions.
Workshop Question - What can you integrate into your brand's products/services or campaigns to allow consumers an escape from their everyday lives?
Trend Themes
1. Escapism Through Fantasy Characters - Consumers use childhood character nostalgia to alleviate stress via escapist experiences in their adult lives.
2. Disney-inspired Fashion and Entertainment - Consumers seek out Disney-inspired fashion and entertainment to make their lives and milestones more magical.
3. Princess-themed Dining Experiences - Consumers are interested in dining and brunch experiences that are princess-themed and include character interactions.
Industry Implications
1. Fashion and Apparel - Fashion and apparel companies can consider creating licensed character bridal gowns and crochet patterns, as well as other Disney-inspired clothing and accessories.
2. Hospitality - Hospitality businesses can think about creating Disney princess-themed hotel rooms, dining experiences and pop-up activations at cafe venues.
3. Entertainment - Entertainment companies can consider organizing princess-themed on-site events and productions for children and adults and host on-site character interactions.
4 Featured, 35 Examples:
244,484 Total Clicks
Date Range:
Aug 17 — Jun 19
Trending:
Hot
Consumer Insight Topics:
