Athletic Visualization

Sports brands adopt interactive, digital methods of data tracking

Implications - Sports brands are fusing the interactive nature of sports with the digital world in order to offer creative and motivating ways to track and improve athletic performance. The interactive nature of these installations caters to the enhanced level of interactive engagement that consumers are rapidly growing accustomed to.
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24,664 Total Clicks
Sep 16 - Nov 17
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Featured Examples
Virtual Running Tracks - This Nike Track Allows Users to Compete with Their Past Selves
SCORE 6.7
Warm 843 Clicks Pub: Sep 6, 16
Virtual Running Tracks
This Nike Track Allows Users to Compete with Their Past Selves
Nike’s Philippines-based running track offers more than just an unconventional design, giving users the chance to compete with themselves. The ‘Unlimited Stadium’ comes in the... [More]
Statistical 3D Marathon Visualizations - Shanghai Marathon Runners Received a 3D Graphic of the Race
SCORE 7.5
Recent and Warm 178 Clicks Pub: Nov 28, 17
Statistical 3D Marathon Visualizations
Shanghai Marathon Runners Received a 3D Graphic of the Race
Those who participated in this weekend’s Shanghai marathon will be taking home a unique and personalized momento, that reflects the runner’s stats throughout different stretches of the... [More]
Interactive Digital Basketball Courts - Nike's Hyper Courts Help Players Engage with the Sport
SCORE 6.5
This Week and Warm 291 Clicks Pub: Nov 25, 17
Interactive Digital Basketball Courts
Nike's Hyper Courts Help Players Engage with the Sport
Nike has constructed a series of five basketball courts in Manila, Philippines that serve as interactive “hyper courts” helping players perfect their skills. When viewed from above,... [More]
Smart Baseball Swing Sensors - 'Blast Baseball' Gives Players and Coaches Advanced Swing Metrics
SCORE 4.5
This Year and Average 99 Clicks Pub: Jul 14, 17
Smart Baseball Swing Sensors
'Blast Baseball' Gives Players and Coaches Advanced Swing Metrics
Ever since former Oakland Athletics GM Billy Beane (and, later, Brad Pitt) ushered in the Moneyball era, professional baseball has been dead-set on maximizing efficiency through the use of analytics,... [More]
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