Nike's Philippines-based running track offers more than just an unconventional design, giving users the chance to compete with themselves.
The 'Unlimited Stadium' comes in the form of the print of the 'Nike Lunar Epic Shoe' and is 200 meters in length. The unusual running track gives people the ability to run against the virtual version of themselves, which is created when they run their first lap. After this lap, users are able to run with or against the avatar of themselves that was created --- which can be seen on the track's digital LED screens.
This running track works in multiple ways -- the first being that it focuses on self-improvement rather than competition with others. Its virtual nature and standout design reflects Nike's desire to become increasingly competitive in a market in which visualized results are shown to be more effective while resonating with consumers.
Virtual Running Tracks
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