Spontaneous Vacation

Travel brands help consumers ditch planning and vacation immediately

Implications - Modern consumers have both a plethora of vacation platforms and a social media-fueled wanderlust, which ironically combines to make planning for vacations a stressful ordeal. By offering immediate travel options, brands give consumers an out from the worst parts of travel, while simultaneously appealing to their desire for romantic adventure. This shows that bold, extreme traversals of pain points can excite and entice consumers.
SCORE 5
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54,420 Total Clicks
Mar 17 - Dec 17
This Quarter and Untested
WorldTravel
Featured Examples
Travel Buddy-Finding Networks - 'TWIP' Connects Compatible Travel Companions Together
SCORE 6.1
This Year and Warm 357 Clicks Pub: Sep 14, 17
Travel Buddy-Finding Networks
'TWIP' Connects Compatible Travel Companions Together
‘TWIP’ is a new membership-based network that enables users to find travel companions to ensure they don’t have to go on an adventure solo. Despite the rise in solo travel, many... [More]
Spontaneous Flight Deals - Lufthansa Surprise Will Fly You to an Unknown Destination at a Discount
SCORE 5.3
This Year and Warm 346 Clicks Pub: Jun 14, 17
Spontaneous Flight Deals
Lufthansa Surprise Will Fly You to an Unknown Destination at a Discount
Germany’s most-traveled airline, Lufthansa, now offers ‘Lufthansa Surprise,’ a discounted flight program that offers deals to unknown destinations. Travelers are able to book a... [More]
Spontaneous Hotel Booking Apps - The One Night App Helps Travellers Save on Last-Minute Bookings
SCORE 3.8
This Quarter and Mild 105 Clicks Pub: Dec 6, 17
Spontaneous Hotel Booking Apps
The One Night App Helps Travellers Save on Last-Minute Bookings
Those who are looking to add some extra adventure to their travels, while also saving substantially on the costs involved, are likely to find the One Night app appealing. The app is available for... [More]
Spontaneous Travel Campaigns - easyJet's 'Why Not?' Gets Millennials Traveling in Europe
SCORE 4.1
This Year and Average 192 Clicks Pub: Mar 3, 17
Spontaneous Travel Campaigns
easyJet's 'Why Not?' Gets Millennials Traveling in Europe
In order to help spread the joys of traveling in Europe, easyJet launched a campaign called ‘Why Not?’ that asked people to arrive at the Geneva train station with their bags packed,... [More]
Itinerary-Trading Travel Platforms - 'TrekFriend' Lets You Create and Share Travel Itineraries
SCORE 3.2
This Year and Mild 146 Clicks Pub: Aug 27, 17
Itinerary-Trading Travel Platforms
'TrekFriend' Lets You Create and Share Travel Itineraries
It’s never easy to plan an itinerary for yourself when planning to visit a new location, so the ‘TrekFriend’ platform works to let you create and share your own travel itineraries... [More]
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