Category
Lifestyle
Assisted Choices
Trend cluster
Category
Vegan
Highlight
Skin highlighting products are emphasizing their vegan formulations.
3.9
Trend score
Trend
What is the Vegan Highlight trend?
Vegan Highlight: As more North Americans adopt veganism, brands that offer skin highlighting cosmetics are formulating their products to suit these lifestyles. Using vegan ingredients and cruelty-free production processes allows brands to cater to vegans and non-vegans alike, as the term "vegan" is often associated with nutrition in general. As such, this marketing shift serves consumers with all types of lifestyle habits, while catering to the almost universal desire for health and wellness.
Trend themes
Themes within the Vegan Highlight trend
Three behaviours holding the trend together01
Vegan Formulations
Brands are creating vegan formulations to meet the growing demand of consumers adopting veganism.
02
Roll-On Application
Roll-on application of highlighting products is gaining popularity for its easy-to-use and hassle-free application.
03
Manga-Inspired Products
Tooth and Nail Cosmetics capitalized on the popularity of manga by launching highlighters inspired by the iconic series Sailor Moon
Industry implications
What the Vegan Highlight trend means for industry
Where the trend changes the playbookFor
Cosmetics
The cosmetics industry is being changed by the shift toward veganism and increased focus on natural ingredients.
For
Beauty Accessories
Beauty accessory makers can explore creating new ways to use roll-on application products in order to emphasize on ease of use and integrated applicators.
For
Entertainment and Pop Culture
The success of the manga-inspired Sailor Moon highlighters offers opportunities for entertainment and pop culture industries to tie in nostalgia into consumer beauty products.
Workshop question
How can your brand cater to universal consumer habits?
Trend signals
Trend signals for Vegan Highlight
Trend score 3.9 out of 10, from popularity 58%, activity 50%, freshness 8%.
Popularity58%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Vegan Highlight trend
5 featured examples from Apr 20, 2016 to Oct 28, 2017CategoryFashion
Colorful Skin Illuminators
The PRISM Rainbow Highlighter is From Bitter Lace Beauty on Etsy
The cosmetics industry can capitalize on the popularity of rainbow highlighters by creating their own versions and incorporating them into their product lines.
CategoryFashion
Shimmering Beauty Kits
Frank Body's Three-Piece Set Includes an Oil, an Illuminator and a Scrub
Disruptive innovation opportunities in the development of organic and nourishing beauty products.
CategoryFashion
Manga Princess-Inspired Highlighters
Tooth and Nail Cosmetics Launched Sailor Moon Highlighters
The cosmetics industry can capitalize on the anime and manga trend by creating a range of character-inspired makeup products that appeal to fans and collectors alike.
CategoryFashion
Affordable Vegan Highlighters
Wet n Wild's 'MegaGlo Highlighting Palette' Features Four New Shades
Innovate new products and ingredients to stand out in a constantly evolving market.
CategoryFashion
Vegan Roll-On Highlighters
The Milk Makeup Holographic Stick Provides Dimensional Skin Brightness
Cosmetic companies can embrace the trend of vegan and cruelty-free products, focusing on creating innovative highlighter products that are easy to apply and long-lasting.
