Skin highlighting products are emphasizing their vegan formulations
Implications - As more North Americans adopt veganism, brands that offer skin highlighting cosmetics are formulating their products to suit these lifestyles. Using vegan ingredients and cruelty-free production processes allows brands to cater to vegans and non-vegans alike, as the term "vegan" is often associated with nutrition in general. As such, this marketing shift serves consumers with all types of lifestyle habits, while catering to the almost universal desire for health and wellness.
Workshop Question - How can your brand cater to universal consumer habits?
Trend Themes
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Vegan Formulations — Brands are creating vegan formulations to meet the growing demand of consumers adopting veganism.
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Roll-on Application — Roll-on application of highlighting products is gaining popularity for its easy-to-use and hassle-free application.
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Manga-inspired Products — Tooth and Nail Cosmetics capitalized on the popularity of manga by launching highlighters inspired by the iconic series Sailor Moon
Industry Implications
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Cosmetics — The cosmetics industry is being changed by the shift toward veganism and increased focus on natural ingredients.
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Beauty Accessories — Beauty accessory makers can explore creating new ways to use roll-on application products in order to emphasize on ease of use and integrated applicators.
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Entertainment and Pop Culture — The success of the manga-inspired Sailor Moon highlighters offers opportunities for entertainment and pop culture industries to tie in nostalgia into consumer beauty products.
