Earlier this year, Frank Body released its organic Shimmer Scrub, which quickly amassed a 90,000-person waitlist—soon, the brand will be releasing a brand new Shimmer Bomb Kit, which will include the highly coveted Shimmer Scrub, along with two new products: Illuminator and Magic Shimmer Oil.
The Magic Shimmer Oil is said to provide "an Insta filter for the skin that's worth sharing," that takes the form of a natural dry vegan oil that's ultra-moisturizing. The formula includes coconut, grapeseed and evening primrose oils, which nourish the skin and add a luminous glow. On top of this, there's also the Illuminator, which includes a blend of gold and silver mica that may be applied like a regular highlighter product to the face for and body for an added glow.
While there are many beauty products that feature synthetic additives and glitter as a means of creating shine, this one helps to provide a natural glow powered by ultra-nourishing ingredients.
Key Themes Behind This Trend
- Organic Beauty Products
- Opportunity for disruptive innovation in creating natural and nourishing beauty products with organic ingredients.
- Shimmer and Glow
- Opportunity to develop innovative shimmer and glow products that provide a natural and luminous look.
- Waitlist Marketing
- Opportunity to utilize waitlist marketing strategy to generate high demand for new beauty products.
Where This Applies
- Beauty and Skincare
- Disruptive innovation opportunities in the development of organic and nourishing beauty products.
- Cosmetics
- Opportunity to create innovative shimmer and glow cosmetics that provide a natural and luminous look.
- Marketing and Branding
- Opportunity to leverage waitlist marketing strategy to generate high demand for new products in various industries.
