Branded Rite

Brands work to associate themselves with major moments in consumers' lives

Implications - Rites like weddings and births are the most important moments in people's lives, and they're virtually guaranteed to be looked back upon sentimentally. In a push for emotional metonymy, companies are providing branded products and services directly associated with those major moments, like wedding registries and baby showers. This strategy amounts to proactively nurturing nostalgia for one's brand and building long-term consumer loyalty, as consumers will remember their foundational moments in connection with a brand.
SCORE 6.1
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42,039 Total Clicks
Feb 17 - Nov 17
Recent and Average
MarketingBranding
Featured Examples
Home Furnishing Gift Registries - IKEA is Introducing a Gift Registry Service for Special Occasions
SCORE 4.9
This Year and Average 919 Clicks Pub: Feb 16, 17
Home Furnishing Gift Registries
IKEA is Introducing a Gift Registry Service for Special Occasions
The new gift registry service, to be offered by IKEA, will broaden the home furnishing brand’s scope and influence. The registry service can be used for any special occasion, with everything... [More]
Fast Food Weddings - The New Taco Bell Wedding Packages are a Delicious Way to Tie the Knot
SCORE 6.9
This Year and Warm 720 Clicks Pub: Jun 29, 17
Fast Food Weddings
The New Taco Bell Wedding Packages are a Delicious Way to Tie the Knot
If you’ve ever thought you love a taco restaurant so much you could marry it, you can at least now get married at one and have a Taco Bell wedding like this couple. Dan Ryckert and Bianca... [More]
Pizza Chain Baby Registries - Domino's and Gugu Guru are Helping You Pick Baby Registry Essentials
SCORE 5
Recent and Average 47 Clicks Pub: Nov 29, 17
Pizza Chain Baby Registries
Domino's and Gugu Guru are Helping You Pick Baby Registry Essentials
Domino’s fans have some serious brand loyalty as evidenced by the launch of pizza chain wedding registries earlier this year, and now you can also get pizza-themed baby registry essentials.... [More]
Pizza Chain Wedding Registries - Domino's Now Offers Its Own Online Wedding Registry for Couples
SCORE 4.2
This Year and Average 239 Clicks Pub: Feb 13, 17
Pizza Chain Wedding Registries
Domino's Now Offers Its Own Online Wedding Registry for Couples
For couples who share a deep love of pizza, Domino’s has launched its very own online wedding registry. Whether it is for the bachelorette party or the big day itself, pizza-loving brides and... [More]
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