Specified Sneaker

Hyper-niche shoe options appeal to consumers with performance-based needs

Implications - Shoes have long been custom-designed to suit the rigors of highly popular sports, but as the sneaker market continues to crowd, brands are mining increasingly niche activities and interests that have not previously been served by incumbents. In light of markets in which it's nearly impossible for upstarts to succeed as generalists, products that recognize and play to consumers' hyper-specific particularities can grab attention more strongly than those that appeal to more general, wide-spanning interests.

Workshop Question - Identify a hyper-niche interest that appeals to a portion of your consumer base. How could you incorporate that into your brand's offering?
SCORE 8.4
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194,886 Total Clicks
Jan 17 - Feb 18
This Year and Viral
FashionLifestyleSportsShoes
Featured Examples
High-Performance Sock Shoes - The 'KINIS' Barefoot Training Shoe Socks are Ergonomically Designed
SCORE 8.4
This Year and Hot 3,836 Clicks Pub: Nov 27, 17
High-Performance Sock Shoes
The 'KINIS' Barefoot Training Shoe Socks are Ergonomically Designed
The ‘KINIS’ Barefoot Training Shoe Socks have been designed with avid athletes in mind to ensure they never feel restricted by their gear when they partake in sports or training. The... [More]
Urban Commuter-Focused Sneakers - These Porsche Design Sport Sneakers Have a Sleek Streamlined Look
SCORE 7.3
Warm 4,974 Clicks Pub: Jan 5, 17
Urban Commuter-Focused Sneakers
These Porsche Design Sport Sneakers Have a Sleek Streamlined Look
The Porsche Design Sport sneakers from adidas were made with active city-dwellers in mind, with the Spring/Summer 2017 collection blending supreme comfort with elegant aesthetics. The sneakers... [More]
Stylish Space Boots - The Floatride SB-01s Were Developed by Reebok for Boeing Starliner Astronauts
SCORE 7.7
Hot 4,161 Clicks Pub: Jul 21, 17
Stylish Space Boots
The Floatride SB-01s Were Developed by Reebok for Boeing Starliner Astronauts
Modern space travel promises to be a sleeker and more comfortable experience than the cumbersome suits of yesteryear, and the Floatride SB-01 boots show that style isn’t a necessary sacrifice... [More]
Colorful 3D-Knitted Shoes - The New Pair of JS Shoes Feature a Clear Sole and Colorful Pattern
SCORE 7.9
Hot 7,583 Clicks Pub: Aug 8, 17
Colorful 3D-Knitted Shoes
The New Pair of JS Shoes Feature a Clear Sole and Colorful Pattern
‘JS Shoes’ have released a new line of colorful 3D-knitted shoes. The company gained a wide audience after releasing a pair of knit, form-fitted shoes that functioned as indoor slippers... [More]
Refined Fencing Sneakers - The New Balance Study Shoes Have Different Designs for Each Foot
SCORE 8.2
This Year and Hot 4,111 Clicks Pub: Nov 22, 17
Refined Fencing Sneakers
The New Balance Study Shoes Have Different Designs for Each Foot
The conceptual New Balance Study by Austin Jermacans identify the way that footwear can be enhanced for sporting endeavors such as fencing to allow for optimal movement. The shoes have been designed... [More]
Updated Trail Running Sneakers - The adidas 'Marathon Tr' is Highly Durable and Chic
SCORE 8
This Year and Hot 1,313 Clicks Pub: Feb 2, 18
Updated Trail Running Sneakers
The adidas 'Marathon Tr' is Highly Durable and Chic
Sportswear brand adidas has delved into its hefty footwear archive and revived its trail running sneakers from 1979. Maintaining the classic retro vibe of the ‘Marathon TRs’, the German... [More]
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