This past summer, Nike made the news thanks to its much publicized marathon in which it pushed one of the world's fastest marathoners to run a sub-two-hour race, and that stunt was all meant to hype up the Nike Vaporfly 4%, the athletic brand's recently released elite running shoe. The runners are designed specifically for both experienced and new marathon runners, with design features that have the potential to drastically improve race times.
As its name suggests, the Nike Vaporfly 4% runners have the potential to contribute to a four percent reduction in race time for any runner, all else being equal. Four percent might not sound like much, but over the course of a marathon, it could be as much as 10 minutes or more. If all it took to run a marathon 10 minutes faster was a pair of shoes, any racer would jump at the chance, and that jump will feel extra comfortable in a pair of Vaporfly 4% runners.
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