Brands have been inspired by the viral Pokemon Go phenomenon
Implications - The Pokemon Go phenomenon has inspired brands to put out key enhancements to the game -- whether those are through conjoining the game with fitness initiatives or simplifying consumers' ability to play it. These extensions to the Pokemon Go brand have two benefits -- instant recognition that takes away the need to excessively market the products or services, and catering to the consumer desire for brands to take holistic approaches to enhancing their lifestyles -- even via the most unconventional platforms.
Workshop Question - How can your springboard off of its most popular product or service to create an entire brand around it?
Trend Themes
1. Gamification - Brands are leveraging the popularity of games like Pokemon Go to create new products or extensions that gamify consumers' experiences.
2. Wearables - Wearable technology that enhances gaming experiences and encourages physical activity is growing in popularity.
3. Social Engagement - Apps and extensions that encourage social engagement and use of game mechanics for communication are becoming more common.
Industry Implications
1. Gaming - The gaming industry can leverage the popularity of games like Pokemon Go and create new gamified products that extend the gaming experience beyond the game itself.
2. Fitness - The fitness industry can leverage the growing popularity of wearables and game mechanics to create apps and services that gamify fitness experiences.
3. Mobile App Development - With the popularity of Pokemon Go-inspired apps like GoChat and PokeFit, the mobile app development industry can look for opportunities to create augmented reality apps that leverage game mechanics and social engagement.
5 Featured, 32 Examples:
80,415 Total Clicks
Date Range:
Jul 16 — Nov 17
Trending:
Warm
Consumer Insight Topics:
