Category
Tech
Delegated Interfaces
Trend cluster
Category
Viral
Springboard
Brands have been inspired by the viral Pokemon Go phenomenon.
5.2
Trend score
Trend
What is the Viral Springboard trend?
Viral Springboard: The Pokemon Go phenomenon has inspired brands to put out key enhancements to the game -- whether those are through conjoining the game with fitness initiatives or simplifying consumers' ability to play it. These extensions to the Pokemon Go brand have two benefits -- instant recognition that takes away the need to excessively market the products or services, and catering to the consumer desire for brands to take holistic approaches to enhancing their lifestyles -- even via the most unconventional platforms.
Trend themes
Themes within the Viral Springboard trend
Three behaviours holding the trend together01
Gamification
Brands are leveraging the popularity of games like Pokemon Go to create new products or extensions that gamify consumers' experiences.
02
Wearables
Wearable technology that enhances gaming experiences and encourages physical activity is growing in popularity.
03
Social Engagement
Apps and extensions that encourage social engagement and use of game mechanics for communication are becoming more common.
Industry implications
What the Viral Springboard trend means for industry
Where the trend changes the playbookFor
Gaming
The gaming industry can leverage the popularity of games like Pokemon Go and create new gamified products that extend the gaming experience beyond the game itself.
For
Fitness
The fitness industry can leverage the growing popularity of wearables and game mechanics to create apps and services that gamify fitness experiences.
For
Mobile App Development
With the popularity of Pokemon Go-inspired apps like GoChat and PokeFit, the mobile app development industry can look for opportunities to create augmented reality apps that leverage game mechanics and social engagement.
Workshop question
How can your springboard off of its most popular product or service to create an entire brand around it?
Trend signals
Trend signals for Viral Springboard
Trend score 5.2 out of 10, from popularity 77%, activity 71%, freshness 8%.
Popularity77%
Activity71%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Viral Springboard trend
5 featured examples from Jul 15, 2016 to May 17, 2017CategoryTech
Game-Continuing Wearables
This Official Pokemon Go Wristband Allows Wearers to Play On the Go
Disruptive innovation opportunity: Developing wearable devices that offer new and immersive gaming experiences.
CategoryTech
Game-Saving Helper Drones
The 'Pokedrone' Goes Where Pokemon Go Users Can't to Catch Pokemon
Exploring new ways to enhance the gaming experience through the integration of drones and remote control technology.
CategoryTech
Anime-Themed Fitness Apps
The PokeFit App is the Supplementary Fitness App for Pokemon Go Users
Creating innovative gaming experiences by incorporating fitness aspects to encourage active gameplay and attract health-conscious players.
CategoryTech
Anime Chat Apps
'GoChat' is a Companion Messenger for Pokemon Go
Opportunities for developing new apps and features that enhance the gaming experience and social interaction of popular augmented reality games like Pokemon Go.
CategoryTech
Virtual Gaming Promotions
'Pokemon Go Adventure Week' Offers Special Incentives to Players
The mobile gaming industry can leverage the success of Pokemon Go Adventure Week by implementing similar event-based promotions and in-game incentives.
