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Viral Springboard

Brands have been inspired by the viral Pokemon Go phenomenon

Implications - The Pokemon Go phenomenon has inspired brands to put out key enhancements to the game -- whether those are through conjoining the game with fitness initiatives or simplifying consumers' ability to play it. These extensions to the Pokemon Go brand have two benefits -- instant recognition that takes away the need to excessively market the products or services, and catering to the consumer desire for brands to take holistic approaches to enhancing their lifestyles -- even via the most unconventional platforms.
Workshop Question - How can your springboard off of its most popular product or service to create an entire brand around it?
Trend Themes
1. Gamification - Brands are leveraging the popularity of games like Pokemon Go to create new products or extensions that gamify consumers' experiences.
2. Wearables - Wearable technology that enhances gaming experiences and encourages physical activity is growing in popularity.
3. Social Engagement - Apps and extensions that encourage social engagement and use of game mechanics for communication are becoming more common.
Industry Implications
1. Gaming - The gaming industry can leverage the popularity of games like Pokemon Go and create new gamified products that extend the gaming experience beyond the game itself.
2. Fitness - The fitness industry can leverage the growing popularity of wearables and game mechanics to create apps and services that gamify fitness experiences.
3. Mobile App Development - With the popularity of Pokemon Go-inspired apps like GoChat and PokeFit, the mobile app development industry can look for opportunities to create augmented reality apps that leverage game mechanics and social engagement.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 32 Examples:
75,949 Total Clicks
Date Range:
Jul 16 — Nov 17
Trending:
Warm
Consumer Insight Topics:

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