Underarm Care

Skincare brands are creating products specifically for underarms

Implications - The skincare industry's popularity has led to an unlikely development – people taking care of the skin on their armpits. Going further than odor neutralization, these products aim to protect and detoxify this delicate area. This shift indicates the continuation of long-term approaches to health and wellness, where consumers value self-care as a ritual rather than a luxury.
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25,121 Total Clicks
Feb 16 - Nov 17
This Month and Mild
FashionLifestyleHealthCosmetics
Featured Examples
Detoxifying Armpit Masks - Lavanila's Healthy Underarm Detox Mask Draws Out Dirt, Bacteria & Toxins
SCORE 6.6
This Quarter and Warm 1,039 Clicks Pub: Sep 27, 17
Detoxifying Armpit Masks
Lavanila's Healthy Underarm Detox Mask Draws Out Dirt, Bacteria & Toxins
Although there are few products designed specifically for one’s armpits, Lavanila is introducing an armpit mask that will have consumers reconsider what little they do put on this area of the... [More]
Deodorizing Underarm Lotions - This Natural Deodorant Boasts a Creamy Texture
SCORE 5
Average 503 Clicks Pub: Feb 18, 16
Deodorizing Underarm Lotions
This Natural Deodorant Boasts a Creamy Texture
Fig + Yarrow’s underarm lotion is a cream-based alternative to traditional deodorants and is 100% natural. Unlike most drug store deodorants, this organically sourced product is free from... [More]
Softening Underarm Primers - Meow Meow Tweet's Product Aids with the Transition to Natural Deodorant
SCORE 5.1
This Month and Warm 101 Clicks Pub: Nov 23, 17
Softening Underarm Primers
Meow Meow Tweet's Product Aids with the Transition to Natural Deodorant
In addition to making a range of natural deodorants in cream and stick formats, Meow Meow Tweet also makes an ‘Underarm Primer’ that may be used as a companion product, especially when... [More]
Handcrafted Deodorizing Creams - Pura Botanicals' Cream Deodorant Features Honey & Antiseptic Ginger
SCORE 4.5
This Month and Average 78 Clicks Pub: Nov 23, 17
Handcrafted Deodorizing Creams
Pura Botanicals' Cream Deodorant Features Honey & Antiseptic Ginger
Unlike many aluminum-based stick deodorants that are manufactured with synthetic ingredients, this cream deodorant from Pura Botanicals features nourishing natural ingredients like honey, ginger,... [More]
Underarm Detoxification Kits - Kaia Naturals' Kit Helps Consumers Perform a 30-Day "Underarm Detox"
SCORE 4.4
This Month and Average 48 Clicks Pub: Nov 24, 17
Underarm Detoxification Kits
Kaia Naturals' Kit Helps Consumers Perform a 30-Day "Underarm Detox"
As many conventional deodorant and antiperspirant products are formulated with chemicals, consumers who make the switch to a natural deodorant alternative often find themselves experiencing an “... [More]
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