Category
Lifestyle
Assisted Choices
Trend cluster
Category
Enriched
Sachet
Brands offer individual sachets packed with nutritious ingredients.
4.2
Trend score
Trend
What is the Enriched Sachet trend?
Enriched Sachet: Whether as additives to meals, or formulated as powders that make different beverages, sachets enriched with nutritious ingredients are working to convenience the food-related rituals of health-conscious consumers. This simple yet significant reformatting of the designs through which such nutritious products are offered serves consumers' preference for novelty in their purchase decisions.
Trend themes
Themes within the Enriched Sachet trend
Three behaviours holding the trend together01
Single-Serve Sachets
Consumers prefer convenient packaging that allows them to enjoy healthy beverages and supplements on the go.
02
Enriched Nutritious Products
Consumers seek out added vitamins and ingredients that cater to their health and wellness needs.
03
Mainstream Matcha Tea
Matcha tea is becoming more accessible to the mainstream market with high-quality, pre-portioned sachets that can be easily prepared.
Industry implications
What the Enriched Sachet trend means for industry
Where the trend changes the playbookFor
Healthy Beverages
Opportunities for growth lie within the development of innovative sachet packaging and enriched ingredients for convenient consumption.
For
Supplement Industry
There is room for disruption in the packaging and distribution of supplements that provide additional benefits or target specific concerns.
For
Tea Industry
Innovation in mainstream matcha teas and sachet packaging can create new avenues for traditional tea consumption.
Workshop question
How can your brand position one of its longstanding products/services in a new light?
Trend signals
Trend signals for Enriched Sachet
Trend score 4.2 out of 10, from popularity 60%, activity 57%, freshness 8%.
Popularity60%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Enriched Sachet trend
5 featured examples from Oct 14, 2016 to Nov 21, 2017CategoryLifestyle
Adaptogenic Nighttime Chocolates
Moon Juice's 'Dream Dust' Chocolate Soothes with Superherbs
Nutraceutical industry creating functional edible supplements for specific health benefits.
CategoryLifestyle
Individual Whey Protein Sachets
The whey’d Healthy Protein Powders Have a Designer Packaging
The fitness and supplements industry can benefit from individual protein packaging, as it caters to the needs of active individuals looking for convenience.
CategoryLifestyle
High-Quality Mainstream Matcha Teas
The Pure Leaf Matcha Teas Come in Two Flavor Options
Innovative approaches to packaging and flavor options can disrupt the mainstream beverage market.
CategoryLifestyle
Beautifying Matcha Sachets
Panatea's Single-Serve 'GLOW' Instant Latte is Enriched with Biotin
Innovative beverage companies can explore the creation of premium instant latte sachets with unique flavors and beauty-enhancing additives.
CategoryLifestyle
Cold Brew Matcha Sachets
Matchaful Offers Green Matcha Tea in a Format That Can Be Enjoyed Cold
Disruptive innovation opportunity: Develop innovative packaging formats for beverages that cater to on-the-go consumption and offer added convenience for consumers.
