Category
Tech
Delegated Interfaces
Trend cluster
Category
Silicon
Style
High fashion is embracing the tech industry out of necessity.
4.3
Trend score
Trend
What is the Silicon Style trend?
Silicon Style: Whereas once technology's function-over-form gimmicks were deemed below the realm of high fashion, today it's impossible to ignore the ubiquity of tech in daily life of all classes. Rather than continuing to spurn tech, fashion brands have responded by redesigning devices and gadgets that better mesh with contemporary styles. This shows the importance of brands recognizing the realities of daily life for their target consumers and leaning into those factors (instead of pushing them aside in the name of brand image).
Trend themes
Themes within the Silicon Style trend
Three behaviours holding the trend together01
Fashion-Tech Integration
Recognizing the ubiquity of tech in daily life, fashion brands have responded by redesigning devices and gadgets that better mesh with contemporary styles.
02
Stylistic Technology
Consumers are demanding technology that is both functional and aesthetically fashionable, creating opportunities for the design of high-end home security cameras, virtual reality headsets, and headphones.
03
Smartwatch and Wearable Tech
With traditional watches no longer competing with smartphones, Louis Vuitton has released a smartwatch, and other designers are creating fashionable smartwatch bands.
Industry implications
What the Silicon Style trend means for industry
Where the trend changes the playbookFor
Fashion Industry
The fashion industry has embraced technology, leading to collaborations with technology brands and the creation of tech-inspired fashion accessories.
For
Technology Industry
The technology industry has responded to the demand for fashionable devices with the creation of aesthetically pleasing home security equipment and high-end virtual reality headsets.
For
Consumer Electronics Industry
The demand for fashionable technology has created opportunities for the design of trendy smartwatches and other wearable technology.
Workshop question
What aspect of your target consumers' daily life is out of sync with your brand's image? How could you restructure part of your brand's offering to fit with that aspect?
Trend signals
Trend signals for Silicon Style
Trend score 4.3 out of 10, from popularity 64%, activity 57%, freshness 8%.
Popularity64%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Silicon Style trend
7 featured examples from Mar 15 to Nov 29, 2017CategoryTech
High-Fashion VR Headsets
PDF haus Created a Virtual Reality Headpiece Concept for Givenchy
The fashion industry can integrate VR technology to enhance brand experiences and create stylish VR headsets for consumers.
CategoryFashion
Dinosaur Smartwatch Bands
The Rexy Strap from Coach is Now Available in Fall Colors
The Rexy strap demonstrates the potential for innovation in the wearable tech industry by introducing creative and visually appealing accessories for smartwatches.
CategoryTech
Stylistic Home Security Equipment
The 'Halo' Smart Security Camera Looks a Piece of Modern Art
The 'Halo' Smart Security Camera is an example of how smart home technology is being incorporated into home security systems, making it a disruptive innovation opportunity within…
CategoryArt & Design
Art Deco Televisions
Bodo Sperlein's Bild 9 Television was Designed for German Tech Brand Loewe
Opportunity for consumer electronics companies to innovate and offer visually appealing TVs with modern technologies.
CategoryTech
Collaborative Fashion Brand Headphones
The New Balmain Beats Headphones are Premium
The fashion industry can capitalize on the growing demand for fashionable technology accessories by partnering with tech companies to design stylish and functional products.
CategoryArt & Design
Artfully Framed Televisions
This Samsung Television by Fuseproject Looks Just Like a Piece of Art
With artful designs, the TV industry has the opportunity to create modern and functional pieces for home decoration.
CategoryFashion
Fashionable Designer Smartwatches
The Tambour Horizon Connected Watch is Designed by Louis Vuitton
Potential for luxury goods industry to expand into the smartwatch market by offering high-end designer smartwatches.
