Silicon Style

High fashion is embracing the tech industry out of necessity

Implications - Whereas once technology's function-over-form gimmicks were deemed below the realm of high fashion, today it's impossible to ignore the ubiquity of tech in daily life of all classes. Rather than continuing to spurn tech, fashion brands have responded by redesigning devices and gadgets that better mesh with contemporary styles. This shows the importance of brands recognizing the realities of daily life for their target consumers and leaning into those factors (instead of pushing them aside in the name of brand image).
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
82,605 Total Clicks
Mar 17 - Nov 17
This Year and Warm
TechFashion
Featured Examples
High-Fashion VR Headsets - PDF haus Created a Virtual Reality Headpiece Concept for Givenchy
SCORE 8.3
This Year and Hot 2,642 Clicks Pub: Nov 29, 17
High-Fashion VR Headsets
PDF haus Created a Virtual Reality Headpiece Concept for Givenchy
Over the past few years, there have been many fashion-centric virtual reality experiences created, but for the most part, virtual reality headpieces themselves have remained strictly utilitarian in... [More]
Dinosaur Smartwatch Bands - The Rexy Strap from Coach is Now Available in Fall Colors
SCORE 5.6
Warm 877 Clicks Pub: Aug 8, 17
Dinosaur Smartwatch Bands
The Rexy Strap from Coach is Now Available in Fall Colors
Coach is a high fashion brand, but the Rexy strap shows that even haute couture isn’t above the happenings of the modern day. The new watch strap is designed to mesh with the Apple Watch, and... [More]
Art Deco Televisions - Bodo Sperlein's Bild 9 Television was Designed for German Tech Brand Loewe
SCORE 4.7
Average 816 Clicks Pub: May 3, 17
Art Deco Televisions
Bodo Sperlein's Bild 9 Television was Designed for German Tech Brand Loewe
Bodo Sperlein, the London-based creative director for German tech brand Loewe, has created the Bild 9 television to, as he puts it, “de-geezer the TV.” Embracing modern technological... [More]
Stylistic Home Security Equipment - The 'Halo' Smart Security Camera Looks a Piece of Modern Art
SCORE 5.1
Warm 1,595 Clicks Pub: Sep 28, 17
Stylistic Home Security Equipment
The 'Halo' Smart Security Camera Looks a Piece of Modern Art
Consumers are warming to the idea of more technology entering their home but still have concerns surrounding the design aesthetic that it often has, so the ‘Halo’ Smart Security Camera... [More]
Collaborative Fashion Brand Headphones - The New Balmain Beats Headphones are Premium
SCORE 4
Average 500 Clicks Pub: Jul 20, 17
Collaborative Fashion Brand Headphones
The New Balmain Beats Headphones are Premium
One of the most popular brands when it comes to personal audio is Beats headphones, so the brand is looking to expand relevancy even further by teaming up with fashion house Balmain to offer a... [More]
Artfully Framed Televisions - This Samsung Television by Fuseproject Looks Just Like a Piece of Art
SCORE 5.4
Warm 333 Clicks Pub: Mar 15, 17
Artfully Framed Televisions
This Samsung Television by Fuseproject Looks Just Like a Piece of Art
Yves Béhar’s studio Fuseproject recently created an artful Samsung television that resembles a framed piece of art moreso than a piece of one’s home entertainment system. When added... [More]
Quantcast